Using RE-AIM to evaluate the implementation of a social marketing and free product distribution project for fentanyl and xylazine test strips in New York State

Using RE-AIM to evaluate the implementation of a social marketing and free product distribution project for fentanyl and xylazine test strips in New York State

Abstract Background Drug test strips can be used to check for the presence of contaminants, such as fentanyl and xylazine in a person’s drug supply. In 2022, New York State began a media campaign and free drug test strip distribution effort throughout the state to raise awareness of adulterated drug...

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Bibliographic Details
Main Authors: Hilary M. Kirk, Joshua J. Lynch, Kimberly A. Bernosky, Orian B. Painter, Shelby Arena, Mia Dickinson, Lyudmila Pakhomova, Brian M. Clemency
Format: Article
Language:English
Published: BMC 2025-06-01
Series:Harm Reduction Journal
Subjects:
Harm reduction
Overdose
Fentanyl
Xylazine
Public health
Social marketing
Online Access:https://doi.org/10.1186/s12954-025-01259-z
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