The Marketing-Happiness Paradox: Exploring Technological Consumer Behavior
This study explores the marketing-happiness paradox in Mexico”s technology sector, analyzing consumer happiness driven by product consumption. Through structural equation modeling of survey data from 384 employees, it identifies internal and external happiness- related factors that propel a cycle o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Navarra
2025-02-01
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| Series: | Revista Empresa y Humanismo |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/empresa-y-humanismo/article/view/51445 |
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