Urban Commercial Space Vitality Evaluation Method Based on Social Media Data: The Case of Shanghai
Social media has rapidly intervened in the interaction between urban consumers and commercial space, further reshaping the structure of urban commercial space. This study employed the social, spatial, and subjective dimensions of geographies of consumption as the theoretical framework. Based on the...
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MDPI AG
2025-03-01
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| Series: | Land |
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| Online Access: | https://www.mdpi.com/2073-445X/14/4/697 |
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| author | Yuwen Zhang Mingfeng Wang Xinyu Yang Ruixuan Zhang |
| author_facet | Yuwen Zhang Mingfeng Wang Xinyu Yang Ruixuan Zhang |
| author_sort | Yuwen Zhang |
| collection | DOAJ |
| description | Social media has rapidly intervened in the interaction between urban consumers and commercial space, further reshaping the structure of urban commercial space. This study employed the social, spatial, and subjective dimensions of geographies of consumption as the theoretical framework. Based on the data from five social media platforms, including Douyin, REDnote, Weibo, Dianping, and Baidu Index, we constructed a multi-level evaluation method of “attention level–activity degree–experience quality” and applied it to measure the dynamics of the shopping malls in Shanghai to investigate their mechanism of generating urban commercial space vitality. The findings indicate that the “core + core–periphery + multi-center + circle structure, agglomeration, and balance” is the primary pattern of urban commercial space in Shanghai. The differences in business formats, consumer positioning, and consumption culture revealed by the social media data are conducive to clarifying the scale of the regional consumption space and the logic of urban commercial evolution. The main contribution of this study is the demonstration that this evaluation method rooted in social media has the potential to generalize the measurement of urban commercial space in major cities in China. We also propose corresponding countermeasures and suggestions for developing urban commercial space in Shanghai. |
| format | Article |
| id | doaj-art-b0aa0aed04d54fa3a152df0f90156298 |
| institution | OA Journals |
| issn | 2073-445X |
| language | English |
| publishDate | 2025-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Land |
| spelling | doaj-art-b0aa0aed04d54fa3a152df0f901562982025-08-20T02:18:14ZengMDPI AGLand2073-445X2025-03-0114469710.3390/land14040697Urban Commercial Space Vitality Evaluation Method Based on Social Media Data: The Case of ShanghaiYuwen Zhang0Mingfeng Wang1Xinyu Yang2Ruixuan Zhang3School of Geographic Sciences, East China Normal University, Shanghai 200241, ChinaSchool of Geographic Sciences, East China Normal University, Shanghai 200241, ChinaSchool of Geographic Sciences, East China Normal University, Shanghai 200241, ChinaSchool of Geographic Sciences, East China Normal University, Shanghai 200241, ChinaSocial media has rapidly intervened in the interaction between urban consumers and commercial space, further reshaping the structure of urban commercial space. This study employed the social, spatial, and subjective dimensions of geographies of consumption as the theoretical framework. Based on the data from five social media platforms, including Douyin, REDnote, Weibo, Dianping, and Baidu Index, we constructed a multi-level evaluation method of “attention level–activity degree–experience quality” and applied it to measure the dynamics of the shopping malls in Shanghai to investigate their mechanism of generating urban commercial space vitality. The findings indicate that the “core + core–periphery + multi-center + circle structure, agglomeration, and balance” is the primary pattern of urban commercial space in Shanghai. The differences in business formats, consumer positioning, and consumption culture revealed by the social media data are conducive to clarifying the scale of the regional consumption space and the logic of urban commercial evolution. The main contribution of this study is the demonstration that this evaluation method rooted in social media has the potential to generalize the measurement of urban commercial space in major cities in China. We also propose corresponding countermeasures and suggestions for developing urban commercial space in Shanghai.https://www.mdpi.com/2073-445X/14/4/697social mediaurban commercial spacegeographies of consumptionshopping mallspatial vitality |
| spellingShingle | Yuwen Zhang Mingfeng Wang Xinyu Yang Ruixuan Zhang Urban Commercial Space Vitality Evaluation Method Based on Social Media Data: The Case of Shanghai Land social media urban commercial space geographies of consumption shopping mall spatial vitality |
| title | Urban Commercial Space Vitality Evaluation Method Based on Social Media Data: The Case of Shanghai |
| title_full | Urban Commercial Space Vitality Evaluation Method Based on Social Media Data: The Case of Shanghai |
| title_fullStr | Urban Commercial Space Vitality Evaluation Method Based on Social Media Data: The Case of Shanghai |
| title_full_unstemmed | Urban Commercial Space Vitality Evaluation Method Based on Social Media Data: The Case of Shanghai |
| title_short | Urban Commercial Space Vitality Evaluation Method Based on Social Media Data: The Case of Shanghai |
| title_sort | urban commercial space vitality evaluation method based on social media data the case of shanghai |
| topic | social media urban commercial space geographies of consumption shopping mall spatial vitality |
| url | https://www.mdpi.com/2073-445X/14/4/697 |
| work_keys_str_mv | AT yuwenzhang urbancommercialspacevitalityevaluationmethodbasedonsocialmediadatathecaseofshanghai AT mingfengwang urbancommercialspacevitalityevaluationmethodbasedonsocialmediadatathecaseofshanghai AT xinyuyang urbancommercialspacevitalityevaluationmethodbasedonsocialmediadatathecaseofshanghai AT ruixuanzhang urbancommercialspacevitalityevaluationmethodbasedonsocialmediadatathecaseofshanghai |