Smart marketing and advanced personalization in healthcare services: the role of consumer data in improving patient experience and brand interaction
Background: With the expansion of digital technologies in healthcare, smart marketing has emerged as a data-driven approach that plays a prominent role in enhancing patient experience and improving interaction with healthcare service brands. Methods: This descriptive-analytical study was conducte...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Shahid Beheshti University of Medical Sciences
2025-07-01
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| Series: | Social Determinants of Health |
| Subjects: | |
| Online Access: | https://journals.sbmu.ac.ir/sdh/article/view/48718 |
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