Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon.

Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon.

Heritage tourism related to sports events is widely recognized as a new paradigm of integration between culture, sports, and tourism. By combining sports events with world heritage sites, it attracts more tourists to pay attention to world heritage, serving as an important practice for the protectio...

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Bibliographic Details
Main Authors: Juan Du, Guifeng Zheng, Jingxuan Liang, Yongqiang Ma
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0326333
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