Mapping the field
Despite a vast array of HIV/AIDS prevention communication initiatives in South Africa, recent research pointed out that the general public’s knowledge level about HIV/AIDS has decreased and that risky behaviour associated with the spread of the virus, is on the increase. This means that even though...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1610 |
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| Summary: | Despite a vast array of HIV/AIDS prevention communication initiatives in South Africa, recent
research pointed out that the general public’s knowledge level about HIV/AIDS has decreased
and that risky behaviour associated with the spread of the virus, is on the increase. This means
that even though some successes with HIV/AIDS prevention communication have been achieved,
new innovative ways of communicating about the epidemic urgently needs to be investigated. In
search for a new direction, this article maps four forms of HIV/AIDS prevention communication
in the country. Instead of continuing on the trajectory of exploring project-based campaigns that
are initiated ‘from the outside’ (such as projects formulated by donor institutions), this article
suggests that community-initiated HIV/AIDS prevention communication initiatives might suggest
a new direction to supplement existing communication on the epidemic.
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| ISSN: | 0259-0069 2957-7950 |