Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisis
Mobile banking applications (apps) have become crucial in maintaining financial services accessibility during the COVID-19 pandemic. This study leverages the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine Malaysian millennials' behavioral intentions toward mobile banking...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Digital Business |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666954424000164 |
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| author | Mahfuzur Rahman Hew Pow Yee Md. Abdul Kaium Masud Md. Uzir Hossain Uzir |
| author_facet | Mahfuzur Rahman Hew Pow Yee Md. Abdul Kaium Masud Md. Uzir Hossain Uzir |
| author_sort | Mahfuzur Rahman |
| collection | DOAJ |
| description | Mobile banking applications (apps) have become crucial in maintaining financial services accessibility during the COVID-19 pandemic. This study leverages the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine Malaysian millennials' behavioral intentions toward mobile banking app adoption, aiming to aid banks in developing targeted strategies to expand their user base. Data collection was conducted from October 2020 to February 2021 during the peak of the COVID-19 pandemic. A survey was administered to 270 respondents using convenience and snowball sampling methods. The Sequential Least Square method was used for the analysis. Our findings reveal that performance expectancy, effort expectancy, trust, and personal innovativeness significantly influence mobile banking app adoption intentions, whereas social influence and facilitating conditions do not. Demographic factors also modulate these relationships to varying degrees. These insights contribute to theoretical discussions on technology adoption and offer practical guidance for banks looking to enhance their digital service offerings in a post-pandemic landscape. This study underscores the shifts in consumer behavior triggered by the pandemic and highlights the ongoing potential for digital banking growth in Malaysia. |
| format | Article |
| id | doaj-art-b094952ddd914977905b31c65593d42e |
| institution | OA Journals |
| issn | 2666-9544 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Digital Business |
| spelling | doaj-art-b094952ddd914977905b31c65593d42e2025-08-20T02:31:09ZengElsevierDigital Business2666-95442024-12-014210008810.1016/j.digbus.2024.100088Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisisMahfuzur Rahman0Hew Pow Yee1Md. Abdul Kaium Masud2Md. Uzir Hossain Uzir3Department of Finance and Economics, University of Sharjah, Sharjah, United Arab EmiratesFaculty of Business and Economics, Universiti Malaya, 50603 Kuala Lumpur, MalaysiaDepartment of Accounting and Law, School of Business Studies, Institute of Business Administration, Karachi 75270, Pakistan; Department of Business Administration, Noakhali Science and Technology University, Noakhali 3814, Bangladesh; Corresponding author at: Department of Accounting and Law, School of Business Studies, Institute of Business Administration, Karachi 75270, Pakistan.Senior Lecturer, Marketing Department, Faculty of Business and Law, Taylor's Unversity, 47500, MalaysiaMobile banking applications (apps) have become crucial in maintaining financial services accessibility during the COVID-19 pandemic. This study leverages the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine Malaysian millennials' behavioral intentions toward mobile banking app adoption, aiming to aid banks in developing targeted strategies to expand their user base. Data collection was conducted from October 2020 to February 2021 during the peak of the COVID-19 pandemic. A survey was administered to 270 respondents using convenience and snowball sampling methods. The Sequential Least Square method was used for the analysis. Our findings reveal that performance expectancy, effort expectancy, trust, and personal innovativeness significantly influence mobile banking app adoption intentions, whereas social influence and facilitating conditions do not. Demographic factors also modulate these relationships to varying degrees. These insights contribute to theoretical discussions on technology adoption and offer practical guidance for banks looking to enhance their digital service offerings in a post-pandemic landscape. This study underscores the shifts in consumer behavior triggered by the pandemic and highlights the ongoing potential for digital banking growth in Malaysia.http://www.sciencedirect.com/science/article/pii/S2666954424000164D91O33L86 |
| spellingShingle | Mahfuzur Rahman Hew Pow Yee Md. Abdul Kaium Masud Md. Uzir Hossain Uzir Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisis Digital Business D91 O33 L86 |
| title | Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisis |
| title_full | Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisis |
| title_fullStr | Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisis |
| title_full_unstemmed | Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisis |
| title_short | Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisis |
| title_sort | examining the dynamics of mobile banking app adoption during the covid 19 pandemic a digital shift in the crisis |
| topic | D91 O33 L86 |
| url | http://www.sciencedirect.com/science/article/pii/S2666954424000164 |
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