The Role of Perception and Knowledge in Shaping Consumer Behaviour Toward Green Agro-Food Products in Romania and its Effect on Well-Being
Understanding the factors influencing consumer behaviour toward green agro-food products is crucial for shaping consumption habits in the interest of sustainable development. The conducted study expanded knowledge on sustainable consumption of green agro-food products by providing new insights fo...
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| Format: | Article |
| Language: | English |
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Editura ASE
2025-05-01
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| Series: | Amfiteatru Economic |
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| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3417.pdf |
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| author | Silviu Gabriel Szentesi Florentina Simona Barbu Radu Lucian Blaga Luminița Bozdog Vasile Paul Breșfelean |
| author_facet | Silviu Gabriel Szentesi Florentina Simona Barbu Radu Lucian Blaga Luminița Bozdog Vasile Paul Breșfelean |
| author_sort | Silviu Gabriel Szentesi |
| collection | DOAJ |
| description | Understanding the factors influencing consumer behaviour toward green agro-food products
is crucial for shaping consumption habits in the interest of sustainable development. The
conducted study expanded knowledge on sustainable consumption of green agro-food
products by providing new insights for food market actors, derived from the evaluation of
consumer behaviour and attitudes. Factors such as consumer perception and knowledge of
green agro-food products, the importance of age, income, and children's involvement in
issues related to enhancing well-being through sustainable food consumption were analysed.
Data were collected through an online questionnaire from a sample of 614 respondents,
representative of the studied consumer segment. Structural equation modelling (SEM) was
employed to model the complex relationships underlying sustainable consumption
behaviour. The study led to the development of a novel model of sustainable food
consumption and highlighted how knowledge and perception of green agro-food products —
still relatively unknown and understudied in Romania — positively influence attitudes,
consumption behaviour, and consumer well-being. The moderation model empirically
demonstrated that age, income, and the presence or involvement of children do not optimise
the relationship between consumption behaviour and well-being.
This research provides valuable insights within a sustainability framework for decisionmakers and marketing specialists operating in food markets. |
| format | Article |
| id | doaj-art-b08ed613c32548639e6f54797b41f881 |
| institution | Kabale University |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-b08ed613c32548639e6f54797b41f8812025-08-20T03:56:55ZengEditura ASEAmfiteatru Economic1582-91462247-91042025-05-01276945246910.24818/EA/2025/69/452The Role of Perception and Knowledge in Shaping Consumer Behaviour Toward Green Agro-Food Products in Romania and its Effect on Well-BeingSilviu Gabriel Szentesi0https://orcid.org/0000-0001-7254-040XFlorentina Simona Barbu1https://orcid.org/0000-0001-7690-9008Radu Lucian Blaga2https://orcid.org/0000-0001-7562-5900Luminița Bozdog 3https://orcid.org/0009-0009-4138-469X Vasile Paul Breșfelean4https://orcid.org/0000-0002-7240-6187Aurel Vlaicu University, Arad, RomaniaAurel Vlaicu University, Arad, RomaniaAurel Vlaicu University, Arad, RomaniaWest University, Timișoara, RomaniaBabeș-Bolyai University, Cluj-Napoca, RomaniaUnderstanding the factors influencing consumer behaviour toward green agro-food products is crucial for shaping consumption habits in the interest of sustainable development. The conducted study expanded knowledge on sustainable consumption of green agro-food products by providing new insights for food market actors, derived from the evaluation of consumer behaviour and attitudes. Factors such as consumer perception and knowledge of green agro-food products, the importance of age, income, and children's involvement in issues related to enhancing well-being through sustainable food consumption were analysed. Data were collected through an online questionnaire from a sample of 614 respondents, representative of the studied consumer segment. Structural equation modelling (SEM) was employed to model the complex relationships underlying sustainable consumption behaviour. The study led to the development of a novel model of sustainable food consumption and highlighted how knowledge and perception of green agro-food products — still relatively unknown and understudied in Romania — positively influence attitudes, consumption behaviour, and consumer well-being. The moderation model empirically demonstrated that age, income, and the presence or involvement of children do not optimise the relationship between consumption behaviour and well-being. This research provides valuable insights within a sustainability framework for decisionmakers and marketing specialists operating in food markets.https://www.amfiteatrueconomic.ro/temp/Article_3417.pdfsustainable developmentgreen agro-food productsconsumption behaviourwell-being |
| spellingShingle | Silviu Gabriel Szentesi Florentina Simona Barbu Radu Lucian Blaga Luminița Bozdog Vasile Paul Breșfelean The Role of Perception and Knowledge in Shaping Consumer Behaviour Toward Green Agro-Food Products in Romania and its Effect on Well-Being Amfiteatru Economic sustainable development green agro-food products consumption behaviour well-being |
| title | The Role of Perception and Knowledge in Shaping Consumer Behaviour Toward Green Agro-Food Products in Romania and its Effect on Well-Being |
| title_full | The Role of Perception and Knowledge in Shaping Consumer Behaviour Toward Green Agro-Food Products in Romania and its Effect on Well-Being |
| title_fullStr | The Role of Perception and Knowledge in Shaping Consumer Behaviour Toward Green Agro-Food Products in Romania and its Effect on Well-Being |
| title_full_unstemmed | The Role of Perception and Knowledge in Shaping Consumer Behaviour Toward Green Agro-Food Products in Romania and its Effect on Well-Being |
| title_short | The Role of Perception and Knowledge in Shaping Consumer Behaviour Toward Green Agro-Food Products in Romania and its Effect on Well-Being |
| title_sort | role of perception and knowledge in shaping consumer behaviour toward green agro food products in romania and its effect on well being |
| topic | sustainable development green agro-food products consumption behaviour well-being |
| url | https://www.amfiteatrueconomic.ro/temp/Article_3417.pdf |
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