Dual-Channel Dynamic Pricing in the Presence of Low-Carbon Preference

This paper investigates the dynamic pricing strategy for perishable products sold through online and offline channels with the consideration of consumers’ low-carbon preferences. The MNL stochastic utility model is used to describe the purchasing decisions of consumers with different low-carbon pref...

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Bibliographic Details
Main Authors: Yusheng Hu, Wensi Zhang, Liying Zhang, Xiao Lei
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2022/3881268
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