Dual-Channel Dynamic Pricing in the Presence of Low-Carbon Preference
This paper investigates the dynamic pricing strategy for perishable products sold through online and offline channels with the consideration of consumers’ low-carbon preferences. The MNL stochastic utility model is used to describe the purchasing decisions of consumers with different low-carbon pref...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2022/3881268 |
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