Individualism: the end of social cohesion? The effects of inequality and group identity on cooperation

IntroductionGlobal challenges like pandemics and climate change are fundamentally cooperation problems, where individual interests often conflict with the collective good. Rising economic inequality and individualism are believed to erode social cohesion and cooperation, exacerbating these tensions....

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Main Authors: Sebastian Senn, Nico Mutzner, Vincent Oberhauser, Heiko Rauhut
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-02-01
Series:Frontiers in Behavioral Economics
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Online Access:https://www.frontiersin.org/articles/10.3389/frbhe.2025.1494271/full
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author Sebastian Senn
Nico Mutzner
Vincent Oberhauser
Heiko Rauhut
author_facet Sebastian Senn
Nico Mutzner
Vincent Oberhauser
Heiko Rauhut
author_sort Sebastian Senn
collection DOAJ
description IntroductionGlobal challenges like pandemics and climate change are fundamentally cooperation problems, where individual interests often conflict with the collective good. Rising economic inequality and individualism are believed to erode social cohesion and cooperation, exacerbating these tensions. Public goods games (PGGs) are widely used to study cooperation in scenarios of unequal resource distribution, but findings on the effects of inequality remain inconsistent, partly due to varied applications of heterogeneity across studies.MethodsThis study introduces a novel research design that directly compares collectivistic and individualistic groups to examine the combined effects of individualism and inequality on cooperation. Groups were exposed to different resource distribution conditions, including both equal and unequal distributions, and their cooperation rates were measured.ResultsThe findings reveal no significant differences in cooperation rates between collectivistic and individualistic groups. However, groups with higher inequality exhibited significantly higher cooperation rates than those with equal resource distributions. Notably, heterogeneous groups showed considerable variation in their success at establishing cooperation. Further analysis indicates that the willingness to reduce initial inequality served as a strong signal, enhancing group identity and fostering cooperation.DiscussionThe results suggest that in contexts where group identity is strong, inequality can act as a coordination mechanism, enabling groups to distribute the burden of collective costs more effectively and enhancing overall cooperation. These findings challenge the assumption that inequality inherently undermines cooperation and highlight the potential for strategically leveraging inequality in contexts characterized by collectivistic norms.
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spelling doaj-art-b01a7007ba9e4181ab7d5ad774f87c952025-02-04T06:31:47ZengFrontiers Media S.A.Frontiers in Behavioral Economics2813-52962025-02-01410.3389/frbhe.2025.14942711494271Individualism: the end of social cohesion? The effects of inequality and group identity on cooperationSebastian SennNico MutznerVincent OberhauserHeiko RauhutIntroductionGlobal challenges like pandemics and climate change are fundamentally cooperation problems, where individual interests often conflict with the collective good. Rising economic inequality and individualism are believed to erode social cohesion and cooperation, exacerbating these tensions. Public goods games (PGGs) are widely used to study cooperation in scenarios of unequal resource distribution, but findings on the effects of inequality remain inconsistent, partly due to varied applications of heterogeneity across studies.MethodsThis study introduces a novel research design that directly compares collectivistic and individualistic groups to examine the combined effects of individualism and inequality on cooperation. Groups were exposed to different resource distribution conditions, including both equal and unequal distributions, and their cooperation rates were measured.ResultsThe findings reveal no significant differences in cooperation rates between collectivistic and individualistic groups. However, groups with higher inequality exhibited significantly higher cooperation rates than those with equal resource distributions. Notably, heterogeneous groups showed considerable variation in their success at establishing cooperation. Further analysis indicates that the willingness to reduce initial inequality served as a strong signal, enhancing group identity and fostering cooperation.DiscussionThe results suggest that in contexts where group identity is strong, inequality can act as a coordination mechanism, enabling groups to distribute the burden of collective costs more effectively and enhancing overall cooperation. These findings challenge the assumption that inequality inherently undermines cooperation and highlight the potential for strategically leveraging inequality in contexts characterized by collectivistic norms.https://www.frontiersin.org/articles/10.3389/frbhe.2025.1494271/fullcooperationinequalitypublic goods game (PGG)individualismcollectivismgroup identity
spellingShingle Sebastian Senn
Nico Mutzner
Vincent Oberhauser
Heiko Rauhut
Individualism: the end of social cohesion? The effects of inequality and group identity on cooperation
Frontiers in Behavioral Economics
cooperation
inequality
public goods game (PGG)
individualism
collectivism
group identity
title Individualism: the end of social cohesion? The effects of inequality and group identity on cooperation
title_full Individualism: the end of social cohesion? The effects of inequality and group identity on cooperation
title_fullStr Individualism: the end of social cohesion? The effects of inequality and group identity on cooperation
title_full_unstemmed Individualism: the end of social cohesion? The effects of inequality and group identity on cooperation
title_short Individualism: the end of social cohesion? The effects of inequality and group identity on cooperation
title_sort individualism the end of social cohesion the effects of inequality and group identity on cooperation
topic cooperation
inequality
public goods game (PGG)
individualism
collectivism
group identity
url https://www.frontiersin.org/articles/10.3389/frbhe.2025.1494271/full
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AT nicomutzner individualismtheendofsocialcohesiontheeffectsofinequalityandgroupidentityoncooperation
AT vincentoberhauser individualismtheendofsocialcohesiontheeffectsofinequalityandgroupidentityoncooperation
AT heikorauhut individualismtheendofsocialcohesiontheeffectsofinequalityandgroupidentityoncooperation