Factors Influencing Purchase of Advanced Intelligent Driving Vehicles in China: A Perspective of Value-Based Adoption Model
Although Chinese consumers show an increasing acceptance of intelligent driving, their purchase intentions have declined. Advanced intelligent driving technologies play a crucial role in helping users transition from traditional driving to fully autonomous driving. However, low purchase intention ma...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-03-01
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| Series: | World Electric Vehicle Journal |
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| Online Access: | https://www.mdpi.com/2032-6653/16/3/154 |
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| author | Yanlu Yang Yiyuan Wang Xiaohan Bi |
| author_facet | Yanlu Yang Yiyuan Wang Xiaohan Bi |
| author_sort | Yanlu Yang |
| collection | DOAJ |
| description | Although Chinese consumers show an increasing acceptance of intelligent driving, their purchase intentions have declined. Advanced intelligent driving technologies play a crucial role in helping users transition from traditional driving to fully autonomous driving. However, low purchase intention may delay the market adoption of advanced intelligent driving technologies, further influencing the research and innovation of autonomous driving technology. This study, from the perspective of consumer perception, collected survey data and constructed a structural equation model to explore the mechanisms by which key variables—such as perceived usefulness, perceived enjoyment, perceived fee, perceived risk, and brand credibility—affect consumers’ purchase intentions. The results indicate that perceived usefulness and perceived enjoyment significantly enhance consumers’ perceived value. In contrast, perceived fee negatively impacts perceived value. Unlike previous studies, perceived risk does not have a significant impact on perceived value in the current stage of advanced autonomous driving. Perceived value has a significant positive impact on purchase intention, confirming its central role in consumer behavior models. Moreover, brand credibility significantly affects purchase intention but does not have a notable influence on perceived value. |
| format | Article |
| id | doaj-art-b00ce6466b8a429a92bf1afae8c0e6a8 |
| institution | Kabale University |
| issn | 2032-6653 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | World Electric Vehicle Journal |
| spelling | doaj-art-b00ce6466b8a429a92bf1afae8c0e6a82025-08-20T03:43:58ZengMDPI AGWorld Electric Vehicle Journal2032-66532025-03-0116315410.3390/wevj16030154Factors Influencing Purchase of Advanced Intelligent Driving Vehicles in China: A Perspective of Value-Based Adoption ModelYanlu Yang0Yiyuan Wang1Xiaohan Bi2Department of Business Administration, Incheon National University, Incheon 22012, Republic of KoreaCollege of Digital Economy, Taishan University, Taian 271000, ChinaDepartment of Global Trade and Management, Shinhan University, Seoul 30019, Republic of KoreaAlthough Chinese consumers show an increasing acceptance of intelligent driving, their purchase intentions have declined. Advanced intelligent driving technologies play a crucial role in helping users transition from traditional driving to fully autonomous driving. However, low purchase intention may delay the market adoption of advanced intelligent driving technologies, further influencing the research and innovation of autonomous driving technology. This study, from the perspective of consumer perception, collected survey data and constructed a structural equation model to explore the mechanisms by which key variables—such as perceived usefulness, perceived enjoyment, perceived fee, perceived risk, and brand credibility—affect consumers’ purchase intentions. The results indicate that perceived usefulness and perceived enjoyment significantly enhance consumers’ perceived value. In contrast, perceived fee negatively impacts perceived value. Unlike previous studies, perceived risk does not have a significant impact on perceived value in the current stage of advanced autonomous driving. Perceived value has a significant positive impact on purchase intention, confirming its central role in consumer behavior models. Moreover, brand credibility significantly affects purchase intention but does not have a notable influence on perceived value.https://www.mdpi.com/2032-6653/16/3/154advanced intelligent driving technologiesconsumer perceptionperceived valuebrand credibilitypurchase intention |
| spellingShingle | Yanlu Yang Yiyuan Wang Xiaohan Bi Factors Influencing Purchase of Advanced Intelligent Driving Vehicles in China: A Perspective of Value-Based Adoption Model World Electric Vehicle Journal advanced intelligent driving technologies consumer perception perceived value brand credibility purchase intention |
| title | Factors Influencing Purchase of Advanced Intelligent Driving Vehicles in China: A Perspective of Value-Based Adoption Model |
| title_full | Factors Influencing Purchase of Advanced Intelligent Driving Vehicles in China: A Perspective of Value-Based Adoption Model |
| title_fullStr | Factors Influencing Purchase of Advanced Intelligent Driving Vehicles in China: A Perspective of Value-Based Adoption Model |
| title_full_unstemmed | Factors Influencing Purchase of Advanced Intelligent Driving Vehicles in China: A Perspective of Value-Based Adoption Model |
| title_short | Factors Influencing Purchase of Advanced Intelligent Driving Vehicles in China: A Perspective of Value-Based Adoption Model |
| title_sort | factors influencing purchase of advanced intelligent driving vehicles in china a perspective of value based adoption model |
| topic | advanced intelligent driving technologies consumer perception perceived value brand credibility purchase intention |
| url | https://www.mdpi.com/2032-6653/16/3/154 |
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