Meta-analysis in marketing research
Meta-analysis is a method that allows us to accomplish such a work by combining the results of several studies in order to make an objective synthesis following precise stages. With the help of meta-analysis, we can quantify a global result for the entire studies taken into consideration and obtain...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2017-05-01
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| Series: | Innovative Marketing |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8725/im_2017_01_Meghisan.pdf |
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| _version_ | 1850273560324472832 |
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| author | Georgeta-Madalina Meghisan Thierry Burger-Helmchen |
| author_facet | Georgeta-Madalina Meghisan Thierry Burger-Helmchen |
| author_sort | Georgeta-Madalina Meghisan |
| collection | DOAJ |
| description | Meta-analysis is a method that allows us to accomplish such a work by combining the results of several studies in order to make an objective synthesis following precise stages. With the help of meta-analysis, we can quantify a global result for the entire studies taken into consideration and obtain a more precise response and a more acceptable generalization.
This paper focuses on the steps of meta-analysis on resumed data, which are used more frequently, because they can easily tend towards exhaustiveness. The synthesis work has to be standardized. It consists in four stages: studies’ research, selection, data extraction and analysis. Its feasibility is linked to the existence of a sufficient number of studies that can be included in this meta-analysis. This method has been used in research since 1970 and it became irreplaceable for making recommendations. Its application field is only limited to that of existent studies. |
| format | Article |
| id | doaj-art-afe9359465344148acecacf3dcf5aaa1 |
| institution | OA Journals |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2017-05-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-afe9359465344148acecacf3dcf5aaa12025-08-20T01:51:27ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262017-05-0113161010.21511/im.13(1).2017.018725Meta-analysis in marketing researchGeorgeta-Madalina Meghisan0Thierry Burger-Helmchen1Associate Professor, Ph.D, University of Craiova, Faculty of Economics and Business Administration, Craiova, Romania; Scientific Researcher III, Romanian Academy, National Institute of Economic Research “Costin C. Kiritescu”, BucharestFull Professor, University of StrasbourgMeta-analysis is a method that allows us to accomplish such a work by combining the results of several studies in order to make an objective synthesis following precise stages. With the help of meta-analysis, we can quantify a global result for the entire studies taken into consideration and obtain a more precise response and a more acceptable generalization. This paper focuses on the steps of meta-analysis on resumed data, which are used more frequently, because they can easily tend towards exhaustiveness. The synthesis work has to be standardized. It consists in four stages: studies’ research, selection, data extraction and analysis. Its feasibility is linked to the existence of a sufficient number of studies that can be included in this meta-analysis. This method has been used in research since 1970 and it became irreplaceable for making recommendations. Its application field is only limited to that of existent studies.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8725/im_2017_01_Meghisan.pdfmarketing researchmeta-analysis methodologymobile telecommunications servicesregression function |
| spellingShingle | Georgeta-Madalina Meghisan Thierry Burger-Helmchen Meta-analysis in marketing research Innovative Marketing marketing research meta-analysis methodology mobile telecommunications services regression function |
| title | Meta-analysis in marketing research |
| title_full | Meta-analysis in marketing research |
| title_fullStr | Meta-analysis in marketing research |
| title_full_unstemmed | Meta-analysis in marketing research |
| title_short | Meta-analysis in marketing research |
| title_sort | meta analysis in marketing research |
| topic | marketing research meta-analysis methodology mobile telecommunications services regression function |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8725/im_2017_01_Meghisan.pdf |
| work_keys_str_mv | AT georgetamadalinameghisan metaanalysisinmarketingresearch AT thierryburgerhelmchen metaanalysisinmarketingresearch |