Assessment of the maturity level of the customer relationship management system
The article proposes the authors’ method for assessing the maturity of the customer relationship management system of a company. The purpose of the article is a theoretical refinement of the concept of customer relationship management in terms of expanding the conceptual apparatus and defining the s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2023-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4103 |
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