The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2018-09-01
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| Series: | Journal of International Studies |
| Subjects: | |
| Online Access: | http://www.jois.eu/?446,en_the-effect-of-country-of-origin-on-consumer-based-brand-equity-(cbbe)-of-colombian-consumers-an-empirical-investigation-of-samsung-vs.-huawei-brands |
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