The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Centre of Sociological Research, Szczecin
2018-09-01
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| Series: | Journal of International Studies |
| Subjects: | |
| Online Access: | http://www.jois.eu/?446,en_the-effect-of-country-of-origin-on-consumer-based-brand-equity-(cbbe)-of-colombian-consumers-an-empirical-investigation-of-samsung-vs.-huawei-brands |
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| _version_ | 1850176913621909504 |
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| author | Renee B. Kim Yan Chao |
| author_facet | Renee B. Kim Yan Chao |
| author_sort | Renee B. Kim |
| collection | DOAJ |
| format | Article |
| id | doaj-art-afaa0c658e6d4460b2fa2eb22c0104f3 |
| institution | OA Journals |
| issn | 2071-8330 2306-3483 |
| language | English |
| publishDate | 2018-09-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Journal of International Studies |
| spelling | doaj-art-afaa0c658e6d4460b2fa2eb22c0104f32025-08-20T02:19:07ZengCentre of Sociological Research, SzczecinJournal of International Studies2071-83302306-34832018-09-0111310.14254/2071-8330.2018/11-3/6The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brandsRenee B. Kim0Yan Chao1School of Business, Hanyang UniversitySchool of Business, Hanyang Universityhttp://www.jois.eu/?446,en_the-effect-of-country-of-origin-on-consumer-based-brand-equity-(cbbe)-of-colombian-consumers-an-empirical-investigation-of-samsung-vs.-huawei-brandscountry of originconsumer-based brand equityperceived qualityColombiaSamsungHuawei |
| spellingShingle | Renee B. Kim Yan Chao The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands Journal of International Studies country of origin consumer-based brand equity perceived quality Colombia Samsung Huawei |
| title | The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands |
| title_full | The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands |
| title_fullStr | The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands |
| title_full_unstemmed | The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands |
| title_short | The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands |
| title_sort | effect of country of origin on consumer based brand equity cbbe of colombian consumers an empirical investigation of samsung vs huawei brands |
| topic | country of origin consumer-based brand equity perceived quality Colombia Samsung Huawei |
| url | http://www.jois.eu/?446,en_the-effect-of-country-of-origin-on-consumer-based-brand-equity-(cbbe)-of-colombian-consumers-an-empirical-investigation-of-samsung-vs.-huawei-brands |
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