Kim, R. B., & Chao, Y. The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands. Centre of Sociological Research, Szczecin.
Chicago Style (17th ed.) CitationKim, Renee B., and Yan Chao. The Effect of Country of Origin on Consumer-based Brand Equity (CBBE) of Colombian Consumers: An Empirical Investigation of Samsung Vs. Huawei Brands. Centre of Sociological Research, Szczecin.
MLA (9th ed.) CitationKim, Renee B., and Yan Chao. The Effect of Country of Origin on Consumer-based Brand Equity (CBBE) of Colombian Consumers: An Empirical Investigation of Samsung Vs. Huawei Brands. Centre of Sociological Research, Szczecin.
Warning: These citations may not always be 100% accurate.