From Guns to Mental Health and Accountability: Decoding Media Narratives and Audience Reactions in Public Mass Shootings

Public mass shootings pose a critical safety challenge in the U.S. This study investigates how media framing relates to public online engagement, focusing on gun regulation, mental health, and individual and political accountability across five major TV networks: ABC, CNN, Fox News, MSNBC, and NBC....

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Main Authors: Maurice N. Emelu, Brent Brossmann
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/6/1/11
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author Maurice N. Emelu
Brent Brossmann
author_facet Maurice N. Emelu
Brent Brossmann
author_sort Maurice N. Emelu
collection DOAJ
description Public mass shootings pose a critical safety challenge in the U.S. This study investigates how media framing relates to public online engagement, focusing on gun regulation, mental health, and individual and political accountability across five major TV networks: ABC, CNN, Fox News, MSNBC, and NBC. Using a mixed-methods approach, the research analyzes 678 news reports and 7605 audience comments. Findings reveal significant differences in audience engagement based on framing, and in key variables show audiences taking opposite positions to their news network’s narratives. ABC, CNN, and NBC’s thematic framing, highlighting systemic failures, elicits more balanced responses, whereas Fox News and MSNBC’s episodic framing, emphasizing individual or political accountability, correlates with polarized reactions. This research extends media framing theories by showing how episodic framing reduces support for systemic reforms, emphasizing personal responsibility. The study offers crucial insights for scholars, policymakers, and journalists on media’s role in shaping public discourse on gun violence.
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spelling doaj-art-afa87f3d2b084f359b20ba82c0b2f2302025-08-20T02:11:11ZengMDPI AGJournalism and Media2673-51722025-01-01611110.3390/journalmedia6010011From Guns to Mental Health and Accountability: Decoding Media Narratives and Audience Reactions in Public Mass ShootingsMaurice N. Emelu0Brent Brossmann1Tim Russert Department of Communication, John Carroll University, University Heights, OH 44118, USATim Russert Department of Communication, John Carroll University, University Heights, OH 44118, USAPublic mass shootings pose a critical safety challenge in the U.S. This study investigates how media framing relates to public online engagement, focusing on gun regulation, mental health, and individual and political accountability across five major TV networks: ABC, CNN, Fox News, MSNBC, and NBC. Using a mixed-methods approach, the research analyzes 678 news reports and 7605 audience comments. Findings reveal significant differences in audience engagement based on framing, and in key variables show audiences taking opposite positions to their news network’s narratives. ABC, CNN, and NBC’s thematic framing, highlighting systemic failures, elicits more balanced responses, whereas Fox News and MSNBC’s episodic framing, emphasizing individual or political accountability, correlates with polarized reactions. This research extends media framing theories by showing how episodic framing reduces support for systemic reforms, emphasizing personal responsibility. The study offers crucial insights for scholars, policymakers, and journalists on media’s role in shaping public discourse on gun violence.https://www.mdpi.com/2673-5172/6/1/11mass shootingsgun violence accountabilityframe analysismental healthgun regulation
spellingShingle Maurice N. Emelu
Brent Brossmann
From Guns to Mental Health and Accountability: Decoding Media Narratives and Audience Reactions in Public Mass Shootings
Journalism and Media
mass shootings
gun violence accountability
frame analysis
mental health
gun regulation
title From Guns to Mental Health and Accountability: Decoding Media Narratives and Audience Reactions in Public Mass Shootings
title_full From Guns to Mental Health and Accountability: Decoding Media Narratives and Audience Reactions in Public Mass Shootings
title_fullStr From Guns to Mental Health and Accountability: Decoding Media Narratives and Audience Reactions in Public Mass Shootings
title_full_unstemmed From Guns to Mental Health and Accountability: Decoding Media Narratives and Audience Reactions in Public Mass Shootings
title_short From Guns to Mental Health and Accountability: Decoding Media Narratives and Audience Reactions in Public Mass Shootings
title_sort from guns to mental health and accountability decoding media narratives and audience reactions in public mass shootings
topic mass shootings
gun violence accountability
frame analysis
mental health
gun regulation
url https://www.mdpi.com/2673-5172/6/1/11
work_keys_str_mv AT mauricenemelu fromgunstomentalhealthandaccountabilitydecodingmedianarrativesandaudiencereactionsinpublicmassshootings
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