Disparities in Tourism Demand of UNESCO Destinations
This paper clarifies disparities in tourism demand of some chosen UNESCO destinations in the Czech Republic, which is located in Central Europe. The Czech Republic, despite its relatively small area, is an important destination for cultural tourism ‒ a large number of unique cultural and other hi...
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| Format: | Article |
| Language: | English |
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Editura ASE
2018-11-01
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| Series: | Amfiteatru Economic |
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| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2781.pdf |
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| author | Stanislava Pachrová Eva Janoušková Jitka Ryšková |
| author_facet | Stanislava Pachrová Eva Janoušková Jitka Ryšková |
| author_sort | Stanislava Pachrová |
| collection | DOAJ |
| description | This paper clarifies disparities in tourism demand of some chosen UNESCO destinations in the
Czech Republic, which is located in Central Europe. The Czech Republic, despite its relatively
small area, is an important destination for cultural tourism ‒ a large number of unique cultural
and other historic monuments are located on its territory. Twelve of those historic monuments
are inscribed on the UNESCO World Heritage List, including the Czech capital, the city of
Prague. As capitals are usually very different from the regions as far as tourism demand is
concerned, another separate study area was chosen for this case ‒ the Vysočina Region located
in the middle of the Czech Republic. This region has the most UNESCO World Heritage Sites
of all the Czech regions ‒ there are three of them there: Telč, Třebíč and Zelená hora in Žďár
nad Sázavou. Within the framework of developing a new regional tourism strategy and at the
request of the Regional Authority of the Vysočina Region, an extensive marketing survey among
visitors to the region was carried out. This research was done by the College of Polytechnics
Jihlava in 2014-2015 and within it, various characteristics of tourism demand in all three
UNESCO destinations were gathered. The research provided background information for
creating visitor profiles of the destinations. Primary data obtained from the questionnaire survey
enabled, after being processed by various mathematical and statistical methods, a comparative
analysis of the chosen UNESCO destinations in Central Europe in terms of tourism demand. Its
results show, e.g. that all surveyed destinations attract mainly one-day visitors, but not all of them
regard a visit to unique cultural heritage sites of those destinations as their main reason for
travelling there. The research results show not only new visitor profiles of the UNESCO
destinations in the smallest statistical unit (the municipality), but they can also be used by
destination management for planning customised tourism development strategies. Moreover, the
study gives a comprehensive picture of tourism demand, which is important for the regional
policy. Finally, the paper can be used as a case study for sustainable development of tourism in
other UNESCO destinations. |
| format | Article |
| id | doaj-art-af82c688a82a40d7998c07bbde42df11 |
| institution | OA Journals |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2018-11-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-af82c688a82a40d7998c07bbde42df112025-08-20T01:59:40ZengEditura ASEAmfiteatru Economic1582-91462247-91042018-11-0120Special Issue 121040105410.24818/EA/2018/S12/1040Disparities in Tourism Demand of UNESCO DestinationsStanislava Pachrová0Eva Janoušková1Jitka Ryšková2College of Polytechnics Jihlava, Jihlava, Czech RepublicCollege of Polytechnics Jihlava, Jihlava, Czech RepublicCollege of Polytechnics Jihlava, Jihlava, Czech RepublicThis paper clarifies disparities in tourism demand of some chosen UNESCO destinations in the Czech Republic, which is located in Central Europe. The Czech Republic, despite its relatively small area, is an important destination for cultural tourism ‒ a large number of unique cultural and other historic monuments are located on its territory. Twelve of those historic monuments are inscribed on the UNESCO World Heritage List, including the Czech capital, the city of Prague. As capitals are usually very different from the regions as far as tourism demand is concerned, another separate study area was chosen for this case ‒ the Vysočina Region located in the middle of the Czech Republic. This region has the most UNESCO World Heritage Sites of all the Czech regions ‒ there are three of them there: Telč, Třebíč and Zelená hora in Žďár nad Sázavou. Within the framework of developing a new regional tourism strategy and at the request of the Regional Authority of the Vysočina Region, an extensive marketing survey among visitors to the region was carried out. This research was done by the College of Polytechnics Jihlava in 2014-2015 and within it, various characteristics of tourism demand in all three UNESCO destinations were gathered. The research provided background information for creating visitor profiles of the destinations. Primary data obtained from the questionnaire survey enabled, after being processed by various mathematical and statistical methods, a comparative analysis of the chosen UNESCO destinations in Central Europe in terms of tourism demand. Its results show, e.g. that all surveyed destinations attract mainly one-day visitors, but not all of them regard a visit to unique cultural heritage sites of those destinations as their main reason for travelling there. The research results show not only new visitor profiles of the UNESCO destinations in the smallest statistical unit (the municipality), but they can also be used by destination management for planning customised tourism development strategies. Moreover, the study gives a comprehensive picture of tourism demand, which is important for the regional policy. Finally, the paper can be used as a case study for sustainable development of tourism in other UNESCO destinations.http://www.amfiteatrueconomic.ro/temp/Article_2781.pdfcultural tourismmarketing researchvisitor profiledestination managementdata analysisUNESCOCzech Republic |
| spellingShingle | Stanislava Pachrová Eva Janoušková Jitka Ryšková Disparities in Tourism Demand of UNESCO Destinations Amfiteatru Economic cultural tourism marketing research visitor profile destination management data analysis UNESCO Czech Republic |
| title | Disparities in Tourism Demand of UNESCO Destinations |
| title_full | Disparities in Tourism Demand of UNESCO Destinations |
| title_fullStr | Disparities in Tourism Demand of UNESCO Destinations |
| title_full_unstemmed | Disparities in Tourism Demand of UNESCO Destinations |
| title_short | Disparities in Tourism Demand of UNESCO Destinations |
| title_sort | disparities in tourism demand of unesco destinations |
| topic | cultural tourism marketing research visitor profile destination management data analysis UNESCO Czech Republic |
| url | http://www.amfiteatrueconomic.ro/temp/Article_2781.pdf |
| work_keys_str_mv | AT stanislavapachrova disparitiesintourismdemandofunescodestinations AT evajanouskova disparitiesintourismdemandofunescodestinations AT jitkaryskova disparitiesintourismdemandofunescodestinations |