Mafuratidze, N., Wait, P. M., & Struweg, P. I. Marketing redefined: A qualitative and integrative literature review charting the evolution of marketing definitions. Department of Marketing Management, University of South Africa.
Chicago Style (17th ed.) CitationMafuratidze, Norman, Professor Marius Wait, and Professor Ilse Struweg. Marketing Redefined: A Qualitative and Integrative Literature Review Charting the Evolution of Marketing Definitions. Department of Marketing Management, University of South Africa.
MLA (9th ed.) CitationMafuratidze, Norman, et al. Marketing Redefined: A Qualitative and Integrative Literature Review Charting the Evolution of Marketing Definitions. Department of Marketing Management, University of South Africa.
Warning: These citations may not always be 100% accurate.