The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen Y
ChatGPT’s rapid diffusion has transformed large-language-model (LLM) technology from a specialist tool into a mainstream companion for study and work. However, empirical evidence on what drives user satisfaction outside medical settings remains scarce. Focusing on future business and management prof...
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| Format: | Article |
| Language: | English |
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Sciendo
2025-08-01
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| Series: | Organizacija |
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| Online Access: | https://doi.org/10.2478/orga-2025-0013 |
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| _version_ | 1849737226802429952 |
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| author | Pejić Bach Mirjana Palić Mirko Šimičević Vanja |
| author_facet | Pejić Bach Mirjana Palić Mirko Šimičević Vanja |
| author_sort | Pejić Bach Mirjana |
| collection | DOAJ |
| description | ChatGPT’s rapid diffusion has transformed large-language-model (LLM) technology from a specialist tool into a mainstream companion for study and work. However, empirical evidence on what drives user satisfaction outside medical settings remains scarce. Focusing on future business and management professionals in Croatia, this study examines how perceived ease of use and perceived reliability shape satisfaction with ChatGPT and whether those effects differ between Generation Z (18–25 years) and Generation Y (26–35 years). |
| format | Article |
| id | doaj-art-aeff59c2803d429b94ba29080dc58d82 |
| institution | DOAJ |
| issn | 1581-1832 |
| language | English |
| publishDate | 2025-08-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Organizacija |
| spelling | doaj-art-aeff59c2803d429b94ba29080dc58d822025-08-20T03:07:00ZengSciendoOrganizacija1581-18322025-08-0158321122610.2478/orga-2025-0013The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen YPejić Bach Mirjana0Palić Mirko1Šimičević Vanja21University of Zagreb, Faculty of Economics and Business, Croatia1University of Zagreb, Faculty of Economics and Business, Croatia2University of Libertas, Zagreb, CroatiaChatGPT’s rapid diffusion has transformed large-language-model (LLM) technology from a specialist tool into a mainstream companion for study and work. However, empirical evidence on what drives user satisfaction outside medical settings remains scarce. Focusing on future business and management professionals in Croatia, this study examines how perceived ease of use and perceived reliability shape satisfaction with ChatGPT and whether those effects differ between Generation Z (18–25 years) and Generation Y (26–35 years).https://doi.org/10.2478/orga-2025-0013artificial intelligencelarge language models (llm)marketinguser satisfactioncroatiachatgpt |
| spellingShingle | Pejić Bach Mirjana Palić Mirko Šimičević Vanja The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen Y Organizacija artificial intelligence large language models (llm) marketing user satisfaction croatia chatgpt |
| title | The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen Y |
| title_full | The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen Y |
| title_fullStr | The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen Y |
| title_full_unstemmed | The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen Y |
| title_short | The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen Y |
| title_sort | impact of usability and reliability on chatgpt satisfaction among gen z and gen y |
| topic | artificial intelligence large language models (llm) marketing user satisfaction croatia chatgpt |
| url | https://doi.org/10.2478/orga-2025-0013 |
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