ADDED VALUES OF SOCIAL CRM: THE EXAMINATION OF CUSTOMER PERSPECTIVE

ADDED VALUES OF SOCIAL CRM: THE EXAMINATION OF CUSTOMER PERSPECTIVE

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Background: Social media allow companies to create more “friendly” and personal interaction with their customers on an individual basis affecting the relationship development. Generally, people have more confidence in their friends’ recommendations. On the other hand, companies prefer this type of...

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Bibliographic Details
Main Authors: Amila Pilav-Velic, Anes Hrnjić, Ljubica Milanović Glavan, Azra Hanić
Format: Article
Language:English
Published: Faculty of Economics, University of Tuzla 2015-05-01
Series:Economic Review
Subjects:
social CRM
social media
two-way interaction
Online Access:https://www.er.ef.untz.ba/index.php/er/article/view/125
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