Can Wearable and Digital Technologies Augment Business-to-Consumer Data Driven Outcomes in Health and Fitness Industry?
This paper explains the potential role wearable and digital technologies might play in the relationship between health and fitness professionals and consumers. This positive relationship could, potentially, change the industry’s Business-to-Consumer (B2C) dynamics. This article aims to provide infor...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Jan Długosz University in Częstochowa
2025-03-01
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| Series: | Sport i Turystyka |
| Subjects: | |
| Online Access: | https://czasopisma.ujd.edu.pl/index.php/sport/article/view/2595 |
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