The role of TPBF, perceived moral obligation and green intention on pro-environmental behavior and environmental sustainability of wetland MSMEs with an environmental-based view approach for green business
The contribution of micro, small medium enterprises (MSMEs) to mitigating climate change and achieving sustainable development goals (SDGs) is necessary, considering the large impact of their behavior on sustainable socio-economic and environmental factors. This study aimed to analyze the influence...
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2488115 |
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| author | Muhammad Naparin |
| author_facet | Muhammad Naparin |
| author_sort | Muhammad Naparin |
| collection | DOAJ |
| description | The contribution of micro, small medium enterprises (MSMEs) to mitigating climate change and achieving sustainable development goals (SDGs) is necessary, considering the large impact of their behavior on sustainable socio-economic and environmental factors. This study aimed to analyze the influence of the theory of planned behavior framework (TPBF) and perceived moral obligation (PMO) on green intention (GI) and pro-environmental behavior (PEB) which ultimately influence the environmental sustainability (ES) behavior of MSMEs in tropical wetland areas. This also answers the gap in the definition of PEB and ES. This study uses a quantitative method in which statistical analysis is carried out using SmartPLS v.4.1.0.0. The research model was tested on 170 Purun plant craftsmen MSMEs. The results showed that TPBF and PMO had a significant influence on GI and PEB. Likewise, PEB had a significant influence on ES. Study contribution: achievement of SDGs#1-5-8-12-13-14-15 and solution of the triple planetary crisis. Implications: to academics, researchers, and MSME actors in developing the sustainability behavior. . Novelty: building a model involving PMO, which is an extension of TPBF in building conservative and promotive behavior in environmental sustainability, also providing clarity in distinguishing the PEB and ES which have been vague and interchangeable. |
| format | Article |
| id | doaj-art-aeb74a560bb64b2d8cf01211d272fb1b |
| institution | DOAJ |
| issn | 2331-1886 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-aeb74a560bb64b2d8cf01211d272fb1b2025-08-20T03:22:15ZengTaylor & Francis GroupCogent Social Sciences2331-18862025-12-0111110.1080/23311886.2025.2488115The role of TPBF, perceived moral obligation and green intention on pro-environmental behavior and environmental sustainability of wetland MSMEs with an environmental-based view approach for green businessMuhammad Naparin0Faculty of Forestry, Universitas Lambung Mangkurat, Banjarmasin, South Kalimantan, IndonesiaThe contribution of micro, small medium enterprises (MSMEs) to mitigating climate change and achieving sustainable development goals (SDGs) is necessary, considering the large impact of their behavior on sustainable socio-economic and environmental factors. This study aimed to analyze the influence of the theory of planned behavior framework (TPBF) and perceived moral obligation (PMO) on green intention (GI) and pro-environmental behavior (PEB) which ultimately influence the environmental sustainability (ES) behavior of MSMEs in tropical wetland areas. This also answers the gap in the definition of PEB and ES. This study uses a quantitative method in which statistical analysis is carried out using SmartPLS v.4.1.0.0. The research model was tested on 170 Purun plant craftsmen MSMEs. The results showed that TPBF and PMO had a significant influence on GI and PEB. Likewise, PEB had a significant influence on ES. Study contribution: achievement of SDGs#1-5-8-12-13-14-15 and solution of the triple planetary crisis. Implications: to academics, researchers, and MSME actors in developing the sustainability behavior. . Novelty: building a model involving PMO, which is an extension of TPBF in building conservative and promotive behavior in environmental sustainability, also providing clarity in distinguishing the PEB and ES which have been vague and interchangeable.https://www.tandfonline.com/doi/10.1080/23311886.2025.2488115Tropical wetland MSMEspro-environmental behaviortheory of planned behaviormoral obligationenvironmental sustainabilityenvironmental-based view (EBV) |
| spellingShingle | Muhammad Naparin The role of TPBF, perceived moral obligation and green intention on pro-environmental behavior and environmental sustainability of wetland MSMEs with an environmental-based view approach for green business Cogent Social Sciences Tropical wetland MSMEs pro-environmental behavior theory of planned behavior moral obligation environmental sustainability environmental-based view (EBV) |
| title | The role of TPBF, perceived moral obligation and green intention on pro-environmental behavior and environmental sustainability of wetland MSMEs with an environmental-based view approach for green business |
| title_full | The role of TPBF, perceived moral obligation and green intention on pro-environmental behavior and environmental sustainability of wetland MSMEs with an environmental-based view approach for green business |
| title_fullStr | The role of TPBF, perceived moral obligation and green intention on pro-environmental behavior and environmental sustainability of wetland MSMEs with an environmental-based view approach for green business |
| title_full_unstemmed | The role of TPBF, perceived moral obligation and green intention on pro-environmental behavior and environmental sustainability of wetland MSMEs with an environmental-based view approach for green business |
| title_short | The role of TPBF, perceived moral obligation and green intention on pro-environmental behavior and environmental sustainability of wetland MSMEs with an environmental-based view approach for green business |
| title_sort | role of tpbf perceived moral obligation and green intention on pro environmental behavior and environmental sustainability of wetland msmes with an environmental based view approach for green business |
| topic | Tropical wetland MSMEs pro-environmental behavior theory of planned behavior moral obligation environmental sustainability environmental-based view (EBV) |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2025.2488115 |
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