Multichannel marketing communications at retail enterprises
The Russian war led to changes in trade policy and established marketing communications. The purpose of the article is to identify the essence of multichannel marketing communications of retail enterprises, new forms of interaction with target groups and consumers, and new sales models. It has been...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Lutsk National Technical University
2023-03-01
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| Series: | Економічний форум |
| Subjects: | |
| Online Access: | https://e-forum.com.ua/en/journals/tom-13-1-2023/multikanalni-marketingovi-komunikatsiyi-na-pidpriyemstvakh-rozdribnoyi-torgivli |
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