Landscape presentation formats influence consumer’s preferences for origin and botanical variety of Spanish honey
Abstract Context and presentation format influence behaviour and information processing. This study investigates how presenting the honey production landscape through different formats (i.e. pictures, 2D video, and immersive 3D video) affects consumer preferences and willingness to pay (WTP) for hon...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-07-01
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| Series: | Agricultural and Food Economics |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40100-025-00383-5 |
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