Do different survey methods affect physicians’ stated work preferences? Findings from a discrete choice experiment in Eastern China

ObjectivesThis study aimed to examine the impact of online and offline survey methods on the participation of physicians in discrete choice experiment (DCE) surveys in Eastern China and explore their attitudes towards primary healthcare work.MethodsThe study involved active doctors practicing at sec...

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Main Authors: Lizhu Wang, Dan Hu, Jing Zhu
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-12-01
Series:Frontiers in Sociology
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Online Access:https://www.frontiersin.org/articles/10.3389/fsoc.2024.1474795/full
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author Lizhu Wang
Lizhu Wang
Dan Hu
Dan Hu
Jing Zhu
author_facet Lizhu Wang
Lizhu Wang
Dan Hu
Dan Hu
Jing Zhu
author_sort Lizhu Wang
collection DOAJ
description ObjectivesThis study aimed to examine the impact of online and offline survey methods on the participation of physicians in discrete choice experiment (DCE) surveys in Eastern China and explore their attitudes towards primary healthcare work.MethodsThe study involved active doctors practicing at secondary or county-level general hospitals in Eastern China, who completed a DCE questionnaire either online or offline. A mixed logit model was used to analyze the data, considering the relative importance of various job attributes.ResultsThis study found that online surveys save costs and offline surveys help increase the response rate for questionnaires. The validity rate for the completed questionnaires was high (>90%) across both research methods. A mixed logit model simulation analysis revealed that compensation packages were the dominant influence on doctors’ choices. The online survey showed that doctors were more likely to choose to work in village health centers if their salary was flat (β = 1.330), while the offline survey showed that doctors were also more likely to choose village health centers when their salary was increased by 10% (β = 1.095). Work organization and public recognition also had a significant effect on doctors’ primary job choices (p < 0.05).ConclusionThe study concluded that remuneration, work organization, and public recognition are key factors affecting physicians’ willingness to work in primary healthcare settings. For respondents with higher education and cognitive abilities, online surveys are recommended for DCE research.
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spelling doaj-art-aea57e0c5a5d427bbd9a040a8dcf209d2025-08-20T02:34:46ZengFrontiers Media S.A.Frontiers in Sociology2297-77752024-12-01910.3389/fsoc.2024.14747951474795Do different survey methods affect physicians’ stated work preferences? Findings from a discrete choice experiment in Eastern ChinaLizhu Wang0Lizhu Wang1Dan Hu2Dan Hu3Jing Zhu4School of Health Policy and Management, Nanjing Medical University, Nanjing, ChinaLaboratory for Digital Intelligence & Health Governance, Nanjing Medical University, Nanjing, ChinaSchool of Health Policy and Management, Nanjing Medical University, Nanjing, ChinaLaboratory for Digital Intelligence & Health Governance, Nanjing Medical University, Nanjing, ChinaDivision of Medical Affairs, The Affiliated Jiangning Hospital of Nanjing Medical University, Nanjing, ChinaObjectivesThis study aimed to examine the impact of online and offline survey methods on the participation of physicians in discrete choice experiment (DCE) surveys in Eastern China and explore their attitudes towards primary healthcare work.MethodsThe study involved active doctors practicing at secondary or county-level general hospitals in Eastern China, who completed a DCE questionnaire either online or offline. A mixed logit model was used to analyze the data, considering the relative importance of various job attributes.ResultsThis study found that online surveys save costs and offline surveys help increase the response rate for questionnaires. The validity rate for the completed questionnaires was high (>90%) across both research methods. A mixed logit model simulation analysis revealed that compensation packages were the dominant influence on doctors’ choices. The online survey showed that doctors were more likely to choose to work in village health centers if their salary was flat (β = 1.330), while the offline survey showed that doctors were also more likely to choose village health centers when their salary was increased by 10% (β = 1.095). Work organization and public recognition also had a significant effect on doctors’ primary job choices (p < 0.05).ConclusionThe study concluded that remuneration, work organization, and public recognition are key factors affecting physicians’ willingness to work in primary healthcare settings. For respondents with higher education and cognitive abilities, online surveys are recommended for DCE research.https://www.frontiersin.org/articles/10.3389/fsoc.2024.1474795/fulldiscrete choice experimenthuman resourceworkforce performancework preferencessurvey methods
spellingShingle Lizhu Wang
Lizhu Wang
Dan Hu
Dan Hu
Jing Zhu
Do different survey methods affect physicians’ stated work preferences? Findings from a discrete choice experiment in Eastern China
Frontiers in Sociology
discrete choice experiment
human resource
workforce performance
work preferences
survey methods
title Do different survey methods affect physicians’ stated work preferences? Findings from a discrete choice experiment in Eastern China
title_full Do different survey methods affect physicians’ stated work preferences? Findings from a discrete choice experiment in Eastern China
title_fullStr Do different survey methods affect physicians’ stated work preferences? Findings from a discrete choice experiment in Eastern China
title_full_unstemmed Do different survey methods affect physicians’ stated work preferences? Findings from a discrete choice experiment in Eastern China
title_short Do different survey methods affect physicians’ stated work preferences? Findings from a discrete choice experiment in Eastern China
title_sort do different survey methods affect physicians stated work preferences findings from a discrete choice experiment in eastern china
topic discrete choice experiment
human resource
workforce performance
work preferences
survey methods
url https://www.frontiersin.org/articles/10.3389/fsoc.2024.1474795/full
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