Selected methods of studying a college’s image
Positive image and reputation building are important strategies in developing the permanent recognition of a college in the education market. Although it seems challenging to measure image and reputation, they are an important opportunity to gain a competitive advantage due to the fact that they are...
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| Format: | Article |
| Language: | English |
| Published: |
AGH UNIVERSITY PRESS
2020-05-01
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| Series: | Managerial Economics |
| Online Access: | https://journals.agh.edu.pl/manage/article/view/3800 |
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| _version_ | 1850122207583272960 |
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| author | Katarzyna Kowalska-Jarnot |
| author_facet | Katarzyna Kowalska-Jarnot |
| author_sort | Katarzyna Kowalska-Jarnot |
| collection | DOAJ |
| description | Positive image and reputation building are important strategies in developing the permanent recognition of a college in the education market. Although it seems challenging to measure image and reputation, they are an important opportunity to gain a competitive advantage due to the fact that they are unique, hard to imitate and increase a college’s chances of attracting more students. Image management requires systematic marketing research. This article is the author’s proposition for a set of image research methods that can be used by colleges. |
| format | Article |
| id | doaj-art-ae93bf52018341c88eea67ab0429bca4 |
| institution | OA Journals |
| issn | 1898-1143 2353-3617 |
| language | English |
| publishDate | 2020-05-01 |
| publisher | AGH UNIVERSITY PRESS |
| record_format | Article |
| series | Managerial Economics |
| spelling | doaj-art-ae93bf52018341c88eea67ab0429bca42025-08-20T02:34:53ZengAGH UNIVERSITY PRESSManagerial Economics1898-11432353-36172020-05-0120210.7494/manage.2019.20.2.133Selected methods of studying a college’s imageKatarzyna Kowalska-JarnotPositive image and reputation building are important strategies in developing the permanent recognition of a college in the education market. Although it seems challenging to measure image and reputation, they are an important opportunity to gain a competitive advantage due to the fact that they are unique, hard to imitate and increase a college’s chances of attracting more students. Image management requires systematic marketing research. This article is the author’s proposition for a set of image research methods that can be used by colleges.https://journals.agh.edu.pl/manage/article/view/3800 |
| spellingShingle | Katarzyna Kowalska-Jarnot Selected methods of studying a college’s image Managerial Economics |
| title | Selected methods of studying a college’s image |
| title_full | Selected methods of studying a college’s image |
| title_fullStr | Selected methods of studying a college’s image |
| title_full_unstemmed | Selected methods of studying a college’s image |
| title_short | Selected methods of studying a college’s image |
| title_sort | selected methods of studying a college s image |
| url | https://journals.agh.edu.pl/manage/article/view/3800 |
| work_keys_str_mv | AT katarzynakowalskajarnot selectedmethodsofstudyingacollegesimage |