Comparative assessment of crises and recovery in the Romanian tourism market

The Romanian tourism industry has yet to prove that it is a resilient economic sector that can adapt to global crises. This study provides a contextual analysis of the sector's performance during two international crises – the global financial crisis (GFC) and the COVID-19 pandemic (C19). The...

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Main Authors: Iuliana Tudose (Pop), Daniel Bulin, Luciana-Floriana Poenaru, Antonela Toma, Elena-Corina Cipu, Delia Popescu
Format: Article
Language:English
Published: Editura ASE Bucuresti 2024-12-01
Series:Cactus
Subjects:
Online Access:https://cactus-journal-of-tourism.ase.ro/wp-content/uploads/2024/11/II.3-Bulin.pdf
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author Iuliana Tudose (Pop)
Daniel Bulin
Luciana-Floriana Poenaru
Antonela Toma
Elena-Corina Cipu
Delia Popescu
author_facet Iuliana Tudose (Pop)
Daniel Bulin
Luciana-Floriana Poenaru
Antonela Toma
Elena-Corina Cipu
Delia Popescu
author_sort Iuliana Tudose (Pop)
collection DOAJ
description The Romanian tourism industry has yet to prove that it is a resilient economic sector that can adapt to global crises. This study provides a contextual analysis of the sector's performance during two international crises – the global financial crisis (GFC) and the COVID-19 pandemic (C19). The main question is: How do tourism demand and accommodation supply in the Romanian tourism sector respond to global shocks, and what patterns of resilience or vulnerability do these crises reveal? Previous studies have focussed on tourist satisfaction and the differential impact of tourism activities after EU integration, but have rarely examined the resilience of the sector in the midst of two different global crises. The need for this research stems from its comparative nature — assessing the pre- and post-crisis periods of the GFC and C19 — thus contributing to a comprehensive understanding of the sector's dynamics. This work fills a gap in the existing literature and applies a longitudinal approach to assess Romanian tourism resilience, market confidence and response to economic and health-related shocks. The study applies a quantitative methodological framework and uses time series data from 2002-2022, with descriptive statistics, comparisons and trend analyses serving as the main pillars for interpreting the evolution of tourism demand, accommodation supply and occupancy rates. The analysis shows that the Romanian tourism sector has proven to be resilient, as operational capacity exceeded pre-crisis levels after the COVID-19 crisis, although demand fell sharply and has not fully recovered to date. Occupancy rates fell significantly during both crises and have only partially recovered.
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spelling doaj-art-ae76473eafe14bd39913d7ec428dd5022025-02-04T13:53:57ZengEditura ASE BucurestiCactus2247-32972024-12-0162304610.24818/CTS/6/2024/2.04Comparative assessment of crises and recovery in the Romanian tourism marketIuliana Tudose (Pop)0https://orcid.org/0000-0002-9853-6748Daniel Bulin1https://orcid.org/0000-0001-6649-0784Luciana-Floriana Poenaru2https://orcid.org/0009-0005-5671-0575Antonela Toma3https://orcid.org/0000-0001-5472-394XElena-Corina Cipu4https://orcid.org/0000-0002-2244-8928Delia Popescu5https://orcid.org/0000-0002-7386-2985Alexandru Ioan Cuza University of IasiBucharest University of Economic StudiesBucharest University of Economic StudiesUniversity Politehnica of BucharestUniversity Politehnica of BucharestBucharest University of Economic StudiesThe Romanian tourism industry has yet to prove that it is a resilient economic sector that can adapt to global crises. This study provides a contextual analysis of the sector's performance during two international crises – the global financial crisis (GFC) and the COVID-19 pandemic (C19). The main question is: How do tourism demand and accommodation supply in the Romanian tourism sector respond to global shocks, and what patterns of resilience or vulnerability do these crises reveal? Previous studies have focussed on tourist satisfaction and the differential impact of tourism activities after EU integration, but have rarely examined the resilience of the sector in the midst of two different global crises. The need for this research stems from its comparative nature — assessing the pre- and post-crisis periods of the GFC and C19 — thus contributing to a comprehensive understanding of the sector's dynamics. This work fills a gap in the existing literature and applies a longitudinal approach to assess Romanian tourism resilience, market confidence and response to economic and health-related shocks. The study applies a quantitative methodological framework and uses time series data from 2002-2022, with descriptive statistics, comparisons and trend analyses serving as the main pillars for interpreting the evolution of tourism demand, accommodation supply and occupancy rates. The analysis shows that the Romanian tourism sector has proven to be resilient, as operational capacity exceeded pre-crisis levels after the COVID-19 crisis, although demand fell sharply and has not fully recovered to date. Occupancy rates fell significantly during both crises and have only partially recovered. https://cactus-journal-of-tourism.ase.ro/wp-content/uploads/2024/11/II.3-Bulin.pdfglobal financial crisiscovid-19 pandemiccrisisresiliencerecoverytourism
spellingShingle Iuliana Tudose (Pop)
Daniel Bulin
Luciana-Floriana Poenaru
Antonela Toma
Elena-Corina Cipu
Delia Popescu
Comparative assessment of crises and recovery in the Romanian tourism market
Cactus
global financial crisis
covid-19 pandemic
crisis
resilience
recovery
tourism
title Comparative assessment of crises and recovery in the Romanian tourism market
title_full Comparative assessment of crises and recovery in the Romanian tourism market
title_fullStr Comparative assessment of crises and recovery in the Romanian tourism market
title_full_unstemmed Comparative assessment of crises and recovery in the Romanian tourism market
title_short Comparative assessment of crises and recovery in the Romanian tourism market
title_sort comparative assessment of crises and recovery in the romanian tourism market
topic global financial crisis
covid-19 pandemic
crisis
resilience
recovery
tourism
url https://cactus-journal-of-tourism.ase.ro/wp-content/uploads/2024/11/II.3-Bulin.pdf
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