Effects of Technology Adaptation and Perceived Value on Continuance Intention in M-commerce of Gen Z: Innovativeness as a Moderator
This study investigates the combined influence of privacy calculus theory (perceived risks, perceived benefits, perceived value) and social cognitive theory (mobile computing self-efficacy, exploitive technology adaptation) on the continuance intention of Gen Z m-commerce users in Vietnam. Using con...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-03-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251328098 |
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