Cultural odyssey in the metaverse: investigating the impact of virtual technologies on tourist reuse behavior and social sustainability
Abstract This study investigates the impact of advanced digital technologies, particularly virtual reality (VR), on the sustainability of cultural heritage tourism, focusing on user reuse behavior. Amid the challenges posed by the COVID-19 pandemic, traditional tourism has gravitated toward immersiv...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-06-01
|
| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05132-z |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|