Designing a Model for Improving Banking Recommender Systems Based on Predicting Customers’ Interests: Application of Data Mining Techniques
Nowadays, banks require new devices such as recommender systems to attract and preserve customers. Unlike most recommender systems in which the given recommendation is based on similarities between the preferences of users, this research has employed the classification techniques where customer’s pa...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2016-07-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_57230_10b61b9461be0adc2ebce9552302719a.pdf |
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