Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2016-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123045332004 |
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| _version_ | 1825207361196785664 |
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| author | Giovana Bueno Elaine John Franciane Reinert Lyra Fernando Cesar Lenzi |
| author_facet | Giovana Bueno Elaine John Franciane Reinert Lyra Fernando Cesar Lenzi |
| author_sort | Giovana Bueno |
| collection | DOAJ |
| description | The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015). |
| format | Article |
| id | doaj-art-ae0892e955524dfa8980a6731d3c15ee |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2016-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-ae0892e955524dfa8980a6731d3c15ee2025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2016-01-011337089Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa CatarinaGiovana BuenoElaine JohnFranciane Reinert LyraFernando Cesar LenziThe study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).http://www.redalyc.org/articulo.oa?id=123045332004knowledge managementmarket orientationinnovationtechnology park |
| spellingShingle | Giovana Bueno Elaine John Franciane Reinert Lyra Fernando Cesar Lenzi Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina BBR: Brazilian Business Review knowledge management market orientation innovation technology park |
| title | Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
| title_full | Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
| title_fullStr | Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
| title_full_unstemmed | Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
| title_short | Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
| title_sort | knowledge management market orientation and innovation a study at a technology park of santa catarina |
| topic | knowledge management market orientation innovation technology park |
| url | http://www.redalyc.org/articulo.oa?id=123045332004 |
| work_keys_str_mv | AT giovanabueno knowledgemanagementmarketorientationandinnovationastudyatatechnologyparkofsantacatarina AT elainejohn knowledgemanagementmarketorientationandinnovationastudyatatechnologyparkofsantacatarina AT francianereinertlyra knowledgemanagementmarketorientationandinnovationastudyatatechnologyparkofsantacatarina AT fernandocesarlenzi knowledgemanagementmarketorientationandinnovationastudyatatechnologyparkofsantacatarina |