Optimasi AHP dalam mendukung UMKM di Bangka Belitung dalam memanfaatkan E-Commerce
E-commerce is a breakthrough in doing business in a digital platform that offers many advantages over conventional business transactions. Indonesia as a country with the sixth largest internet users trying to use the internet as a new way of doing business. The Indonesian government also seriously...
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| Format: | Article |
| Language: | English |
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Universitas Andalas
2018-04-01
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| Series: | Jurnal Optimasi Sistem Industri |
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| Online Access: | https://josi.ft.unand.ac.id/index.php/josi/article/view/13 |
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| _version_ | 1850070176910802944 |
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| author | Hilyah Magdalena Syafrul Irawadi |
| author_facet | Hilyah Magdalena Syafrul Irawadi |
| author_sort | Hilyah Magdalena |
| collection | DOAJ |
| description |
E-commerce is a breakthrough in doing business in a digital platform that offers many advantages over conventional business transactions. Indonesia as a country with the sixth largest internet users trying to use the internet as a new way of doing business. The Indonesian government also seriously supports e-commerce with the issuance of Presidential Regulation No. 74 of 2017 in August 2017 on electronic map of electronic commerce (Road Map E-Commerce) of the Year 2017-2019. With great support from the Government, e-commerce can improve business transactions in Indonesia including for small and medium businesses in Bangka Belitung. Currently UMKM business development is quite good but not many who take advantage of e-commerce as a way to improve and expand the business. This study aims to analyze the factors that encourage or hamper business actors in Bangka Belitung SME utilizing e-commerce. This research uses Analytical Hierarchy Process (AHP) methodology to construct hierarchically those factors. This research produces several factors that become the main concern of business in utilizing e-commerce, that is technology constraint with weight 33,2%, with sub most influential criteria is information technology mastery factor with weight equal to 38,6%. While the type of business is the most widely is a typical food production business that reaches weight of 38.8%.
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| format | Article |
| id | doaj-art-adff6edd4c0e40b8ae59cae919d4cd77 |
| institution | DOAJ |
| issn | 2088-4842 2442-8795 |
| language | English |
| publishDate | 2018-04-01 |
| publisher | Universitas Andalas |
| record_format | Article |
| series | Jurnal Optimasi Sistem Industri |
| spelling | doaj-art-adff6edd4c0e40b8ae59cae919d4cd772025-08-20T02:47:36ZengUniversitas AndalasJurnal Optimasi Sistem Industri2088-48422442-87952018-04-0117110.25077/josi.v17.n1.p16-25.2018Optimasi AHP dalam mendukung UMKM di Bangka Belitung dalam memanfaatkan E-CommerceHilyah Magdalena0Syafrul Irawadi1STMIK Atma Luhur PangkalpinangSTMIK Atma Luhur Pangkalpinang E-commerce is a breakthrough in doing business in a digital platform that offers many advantages over conventional business transactions. Indonesia as a country with the sixth largest internet users trying to use the internet as a new way of doing business. The Indonesian government also seriously supports e-commerce with the issuance of Presidential Regulation No. 74 of 2017 in August 2017 on electronic map of electronic commerce (Road Map E-Commerce) of the Year 2017-2019. With great support from the Government, e-commerce can improve business transactions in Indonesia including for small and medium businesses in Bangka Belitung. Currently UMKM business development is quite good but not many who take advantage of e-commerce as a way to improve and expand the business. This study aims to analyze the factors that encourage or hamper business actors in Bangka Belitung SME utilizing e-commerce. This research uses Analytical Hierarchy Process (AHP) methodology to construct hierarchically those factors. This research produces several factors that become the main concern of business in utilizing e-commerce, that is technology constraint with weight 33,2%, with sub most influential criteria is information technology mastery factor with weight equal to 38,6%. While the type of business is the most widely is a typical food production business that reaches weight of 38.8%. https://josi.ft.unand.ac.id/index.php/josi/article/view/13E-CommerceBangka BelitungAnaytical Hierarchy Process(AHP) |
| spellingShingle | Hilyah Magdalena Syafrul Irawadi Optimasi AHP dalam mendukung UMKM di Bangka Belitung dalam memanfaatkan E-Commerce Jurnal Optimasi Sistem Industri E-Commerce Bangka Belitung Anaytical Hierarchy Process(AHP) |
| title | Optimasi AHP dalam mendukung UMKM di Bangka Belitung dalam memanfaatkan E-Commerce |
| title_full | Optimasi AHP dalam mendukung UMKM di Bangka Belitung dalam memanfaatkan E-Commerce |
| title_fullStr | Optimasi AHP dalam mendukung UMKM di Bangka Belitung dalam memanfaatkan E-Commerce |
| title_full_unstemmed | Optimasi AHP dalam mendukung UMKM di Bangka Belitung dalam memanfaatkan E-Commerce |
| title_short | Optimasi AHP dalam mendukung UMKM di Bangka Belitung dalam memanfaatkan E-Commerce |
| title_sort | optimasi ahp dalam mendukung umkm di bangka belitung dalam memanfaatkan e commerce |
| topic | E-Commerce Bangka Belitung Anaytical Hierarchy Process(AHP) |
| url | https://josi.ft.unand.ac.id/index.php/josi/article/view/13 |
| work_keys_str_mv | AT hilyahmagdalena optimasiahpdalammendukungumkmdibangkabelitungdalammemanfaatkanecommerce AT syafrulirawadi optimasiahpdalammendukungumkmdibangkabelitungdalammemanfaatkanecommerce |