Effects of Social Media Advertisements on Intention to Purchase Health and Beauty Products
Social media has become a necessity in nearly everyone's life today as it offers them the opportunity to keep in touch with family and friends. Social media is also acting as a medium for consumers to review or get an opinion on certain products before purchasing them. Even though purchasing o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2020-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1466 |
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