User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs
Digital technologies represented by AR (Augmented Reality), VR (Virtual Reality), and digital twins, along with the expansion of metaverse platforms and digital marketing concepts, have attracted the attention of numerous sports fashion product consumers and brands, particularly in the category of s...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-03-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/15/3/311 |
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| _version_ | 1849341845517107200 |
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| author | Yixin Zou Chao Zhao Peter Childs Dingbang Luh Xiaoying Tang |
| author_facet | Yixin Zou Chao Zhao Peter Childs Dingbang Luh Xiaoying Tang |
| author_sort | Yixin Zou |
| collection | DOAJ |
| description | Digital technologies represented by AR (Augmented Reality), VR (Virtual Reality), and digital twins, along with the expansion of metaverse platforms and digital marketing concepts, have attracted the attention of numerous sports fashion product consumers and brands, particularly in the category of sports shoes. Therefore, in the context of digital technologies, understanding the factors that affect consumer experience and the preferences in the online purchasing process of sports shoes is very important. This study employs Latent Dirichlet Allocation topic analysis to analyze 44,110 online user posts and comments from social platforms, extracting thematic elements of consumer experience needs for purchasing sports shoes online. The information obtained is further encoded and designed into a questionnaire, which is then utilized alongside the Kano model to analyze the overall preferences of consumer experience needs. The results indicate that webpage design and basic product information are considered as Must-be attributes for user experience needs; providing information on after-sales service policies and product comment, products’ special feature information, and online size testing are recognized as Performance attributes. Additionally, high-tech interaction methods, visual presentation, personalized customization, virtual try-on, apparel matching recommendations, and dressing scenario recommendations are identified as Attractive attributes. The study reveals that in the context of new digital technology development, the online shopping experience for sports shoes is enhanced across four dimensions: platform experience augmentation, product experience augmentation, user demand augmentation, and interactive experience augmentation. These four dimensions collectively constitute the holistic experience design for the online retail platform. Therefore, this research provides case references and theoretical insights for researchers and developers in the fields of brand marketing, experience design, and product service innovation. |
| format | Article |
| id | doaj-art-ade3394f7d604f52951904d2174783ea |
| institution | Kabale University |
| issn | 2076-328X |
| language | English |
| publishDate | 2025-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj-art-ade3394f7d604f52951904d2174783ea2025-08-20T03:43:33ZengMDPI AGBehavioral Sciences2076-328X2025-03-0115331110.3390/bs15030311User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer NeedsYixin Zou0Chao Zhao1Peter Childs2Dingbang Luh3Xiaoying Tang4School of Art and Design, Guangdong University of Technology, Guangzhou 510006, ChinaAcademy of Arts & Design, Tsinghua University, Beijing 100084, ChinaDyson School of Design Engineering, Imperial College London, London SW7 2AZ, UKSchool of Art and Design, Guangdong University of Technology, Guangzhou 510006, ChinaSchool of Art and Design, Guangdong University of Technology, Guangzhou 510006, ChinaDigital technologies represented by AR (Augmented Reality), VR (Virtual Reality), and digital twins, along with the expansion of metaverse platforms and digital marketing concepts, have attracted the attention of numerous sports fashion product consumers and brands, particularly in the category of sports shoes. Therefore, in the context of digital technologies, understanding the factors that affect consumer experience and the preferences in the online purchasing process of sports shoes is very important. This study employs Latent Dirichlet Allocation topic analysis to analyze 44,110 online user posts and comments from social platforms, extracting thematic elements of consumer experience needs for purchasing sports shoes online. The information obtained is further encoded and designed into a questionnaire, which is then utilized alongside the Kano model to analyze the overall preferences of consumer experience needs. The results indicate that webpage design and basic product information are considered as Must-be attributes for user experience needs; providing information on after-sales service policies and product comment, products’ special feature information, and online size testing are recognized as Performance attributes. Additionally, high-tech interaction methods, visual presentation, personalized customization, virtual try-on, apparel matching recommendations, and dressing scenario recommendations are identified as Attractive attributes. The study reveals that in the context of new digital technology development, the online shopping experience for sports shoes is enhanced across four dimensions: platform experience augmentation, product experience augmentation, user demand augmentation, and interactive experience augmentation. These four dimensions collectively constitute the holistic experience design for the online retail platform. Therefore, this research provides case references and theoretical insights for researchers and developers in the fields of brand marketing, experience design, and product service innovation.https://www.mdpi.com/2076-328X/15/3/311experience designonline retailshopping experiencee-commercesports shoeLDA |
| spellingShingle | Yixin Zou Chao Zhao Peter Childs Dingbang Luh Xiaoying Tang User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs Behavioral Sciences experience design online retail shopping experience e-commerce sports shoe LDA |
| title | User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs |
| title_full | User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs |
| title_fullStr | User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs |
| title_full_unstemmed | User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs |
| title_short | User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs |
| title_sort | user experience design for online sports shoe retail platforms an empirical analysis based on consumer needs |
| topic | experience design online retail shopping experience e-commerce sports shoe LDA |
| url | https://www.mdpi.com/2076-328X/15/3/311 |
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