PENGARUH CELEBRITY ENDORSE DI INSTAGRAM DAN HEDONIC MOTIVES TERHADAP IMPULSIVE BUYING PADA PRODUK FASHION DI SURABAYA

PENGARUH CELEBRITY ENDORSE DI INSTAGRAM DAN HEDONIC MOTIVES TERHADAP IMPULSIVE BUYING PADA PRODUK FASHION DI SURABAYA

Produk fashion merupakan produk yang seringkali menyebabkan pembelian tak terencana. Tujuan penelitian ini adalah untuk mengetahui pengaruh celebrity endorse di Instagram dan hedonic motives terhadap impulsive buying produk fashion. Jenis penelitian yang digunakan adalah kuantitatif dengan mengguna...

Full description

Saved in:

Bibliographic Details
Main Author:	Vike Felicia
Format:	Article
Language:	Indonesian
Published:	Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-01-01
Series:	Jurnal Performa
Online Access:	https://journal.uc.ac.id/index.php/performa/article/view/2564
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Pengaruh Hedonic Shopping Motivations terhadap Impulsive Buying pada Konsumen Produk Fashion
by: Diyah Ranasari, et al.
Published: (2021-03-01)

Hubungan Celebrity Endorser Dengan Impulsive Buying Di Instagram Pada Gen Z Di Fakultas Psikologi Universitas Medan Area
by: Kerista Maulana Sembiring, et al.
Published: (2024-05-01)

The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry
by: Lerato S. Mashilo, et al.
Published: (2025-03-01)

SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING
by: Merima Činjarević, et al.
Published: (2011-05-01)

The Relationships Between Instagram Social Media Usage, Hedonic Shopping Motives and Financial Literacy on Impulse Buying
by: Asri Triwidisari, et al.
Published: (2018-03-01)

Pengaruh Iklan, Diskon dan Teman Sebaya Terhadap Impulse Buying Dalam Pembelian Produk Fashion
by: Andi Harpepen
Published: (2024-04-01)

PENGARUH KARAKTERISTIK CELEBRITY ENDORSER TERHADAP MINAT BELI PRODUK MISTER CHEESY
by: Fransiskus Sutanto
Published: (2021-02-01)

PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION PADA IKLAN PRODUK MAKANAN
by: Christopher Santoso, et al.
Published: (2022-03-01)

PENGARUH BRAND AWARENESS, KERAGAMAN PRODUK DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN PADA WIZZMIE MERR SURABAYA
by: Laurensia Diana Friscarona Wihardono, et al.
Published: (2025-05-01)

Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember
by: Indah Respati Kusumasari, et al.
Published: (2025-03-01)

PEMANFAATAN MEDIA SOSIAL INSTAGRAM MENGGUNAKAN CELEBRITY ENDORSER (SELEBGRAM) UNTUK MEMPENGARUHI MINAT BELI PRODUK PAKAIAN
by: Dikdik Harjadi
Published: (2022-10-01)

PEMANFAATAN MEDIA SOSIAL INSTAGRAM MENGGUNAKAN CELEBRITY ENDORSER (SELEBGRAM) UNTUK MEMPENGARUHI MINAT BELI PRODUK PAKAIAN
by: Dikdik Harjadi
Published: (2022-10-01)

CELEBRITY ENDORSER TERHADAP MINAT BELI PRODUK GEIST
by: Teguh Arif Prabowo
Published: (2021-03-01)

Pengaruh SMI Credibility dan Interaksi Parasosial terhadap Purchase Intention Produk Fashion Generasi Y di Instagram
by: Meidy Citra Aulia, et al.
Published: (2022-01-01)

The Influence of Celebrity Endorser and Brand Image on Erigo Purchase Decisions in Surabaya
by: Calvin Rajagukguk, et al.
Published: (2024-10-01)

RESPONS FOLLOWER TERHADAP CELEBRITY ENDORSER DALAM MEMBANGUN BRAND AWARENESS DI AKUN TIKTOK FASHION MUSLIM @LOZYHIJAB
by: Nurul Laeli, et al.
Published: (2025-05-01)

PENGARUH SOCIAL MEDIA ADVERTISING (INSTAGRAM) DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN TOKO ONLINE RUBASHKA
by: Carlina Gunawan
Published: (2021-02-01)

SELF-MONITORING DAN IMPULSIVE BUYING PRODUK KOSMETIK DI KALANGAN MAHASISWI: STUDI KORELASI
by: Milazia Putri, et al.
Published: (2023-03-01)

Celebrity Endorsement’s Impact on Female College Student Behavior: Investigating Bandwagon Effect, Hedonic, and Utilitarian Value
by: Wa Ode Uswatun Miladina Putri Harafah, et al.
Published: (2024-12-01)

PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI POKPIAH SURABAYA DI WILAYAH SURABAYA BARAT
by: Joshua Jason Mulyanto
Published: (2020-09-01)

PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI PADA PRODUK MEREK “KEEKHO
by: Febby A. Sijoatmodjo
Published: (2021-03-01)

The Influence of Atmospheric Cues on Impulsive Buying Behavior: Exploring the Roles of Utilitarian and Hedonic Browsing
by: Mehmet Ozan Karahan, et al.
Published: (2025-01-01)

Shopping under the influence: how price discounts and hedonic motivation drive impulse buying among young consumers in Indonesia
by: Agung Utama, et al.
Published: (2025-12-01)

PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEALANTWAX DI SURABAYA
by: Vicky Yaphyaputra, et al.
Published: (2018-10-01)

Relationship Model Analysis of Personal Factors, Celebrity Endorsement, Buying Behavior, and Word of Mouth on Tourists on Komodo Island
by: Ramdhan Kurniawan, et al.
Published: (2023-04-01)

Pengaruh motivasi, sikap, dan persepsi konsumen terhadap pemilihan lembaga Arva School of Fashion di Surabaya
by: Ajeng Lailil Ismiar Rosida
Published: (2018-04-01)

PENGARUH KUALITAS PRODUK, HARGA PRODUK, DAN KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA JUS BUAH DEPOT SALMON DI SURABAYA
by: Jovi Vachel, et al.
Published: (2021-02-01)

PENGARUH GAYA HIDUP HEDON, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK DI KOTA JUWANA
by: Fauzi Mulyono, et al.
Published: (2024-11-01)

PENGARUH PENGETAHUAN LINGKUNGAN DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK THE BODY SHOP DI SURABAYA
by: Aurelia Fiona Hernomo, et al.
Published: (2021-11-01)

PENGARUH KREDIBILITAS DAN TRUSTWORTHINESS BEAUTY INFLUENCER DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH
by: anastasia cresentia, et al.
Published: (2022-03-01)

MARKETING STRATEGY TO DRIVE IMPULSE BUYING AND HEDONIC SHOPPING ON SHOPEE E-COMMERCE: A NEUROMARKETING-BASED APPROACH
by: Ronald Fanggidae, et al.
Published: (2025-07-01)

Effect of FOMO and Hedonic Value on Impulsive Buying and Post Purchase Regret for Purchasing Skincare Products at the Online Shop
by: Euis Nurmalasari, et al.
Published: (2024-07-01)

CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN
by: Marsellia Tjondrokoesoemo
Published: (2018-04-01)

The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation
by: Putri Ayu Kasuma, et al.
Published: (2024-12-01)

Pengaruh Celebrity Endorser dan Citra Merek Terhadap Keputusan Pembelian Produk Lipstik Pixy (Studi Mahasiswi Manajemen 2017 Universitas Buana Perjuangan Karawang)
by: Rizvia Nur Ramadhania, et al.
Published: (2023-05-01)

Pengaruh Celebrity Endorser dan Citra Merek Terhadap Keputusan Pembelian Produk Lipstik Pixy (Studi Mahasiswi Manajemen 2017 Universitas Buana Perjuangan Karawang)
by: Rizvia Nur Ramadhania, et al.
Published: (2023-05-01)

PENGARUH KUALITAS PRODUK, GAYA HIDUP, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI KOTA SURABAYA
by: Jessie Aurelia, et al.
Published: (2022-11-01)

The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia)
by: Anggita Dini Fitria, et al.
Published: (2025-01-01)

PENGARUH KUALITAS PRODUK, KEANDALAN PENGIRIMAN, DAN PROMOSI PENJUALAN TERHADAP KEPUASAN PELANGGAN ONLINE SHOP DI INSTAGRAM
by: Sarah Soetanto
Published: (2021-07-01)

THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION, SHOPPING LIFESTYLE AND SALES PROMOTION ON IMPULSIVE PURCHASE ON TOKOPEDIA INDONESIA E-COMMERCE CONSUMERS (CASE STUDY IN SURABAYA).
by: Irawan Adi Yonathan
Published: (2022-12-01)