The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta
The purpose of this study was to measure the influence of Instagram and brand image on interest in enrolling in college at Universitas Muhammadiyah Jakarta partially and simultaneously. This research approach uses quantitative research. This study used proportional stratified random sampling with 23...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program
2025-01-01
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| Series: | Kalijaga Journal of Communication |
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| Online Access: | https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/3172 |
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| author | Dian Fauzalia Sa'diyah El Adawiyah Tria Patrianti Aminah Swarnawati |
| author_facet | Dian Fauzalia Sa'diyah El Adawiyah Tria Patrianti Aminah Swarnawati |
| author_sort | Dian Fauzalia |
| collection | DOAJ |
| description | The purpose of this study was to measure the influence of Instagram and brand image on interest in enrolling in college at Universitas Muhammadiyah Jakarta partially and simultaneously. This research approach uses quantitative research. This study used proportional stratified random sampling with 239 student respondents at SMAS Muhammadiyah 8 Ciputat and SMAN 8 South Tangerang City. The data collection technique was carried out using a questionnaire. The data analysis technique used multiple linear regression tests, namely the F and T-tests. This study found that Instagram and brand image positively and significantly affect interest in enrolling in college at the Universitas Muhammadiyah Jakarta, both partially and simultaneously. In conclusion, all hypotheses are accepted.
Kata Kunci: komunikasi bisnis, instagram, citra merek, minat, mendaftar kuliah |
| format | Article |
| id | doaj-art-ad98c3e85b6a4fc5b42a8b4988f1561e |
| institution | OA Journals |
| issn | 2775-1414 2685-1334 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program |
| record_format | Article |
| series | Kalijaga Journal of Communication |
| spelling | doaj-art-ad98c3e85b6a4fc5b42a8b4988f1561e2025-08-20T02:13:19ZengUniversitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study ProgramKalijaga Journal of Communication2775-14142685-13342025-01-016220722610.14421/kjc.62.05.20241998The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah JakartaDian Fauzalia0Sa'diyah El Adawiyah1Tria Patrianti2Aminah Swarnawati3Universitas Muhammadiyah Jakarta, Jakarta, IndonesiaUniversitas Muhammadiyah Jakarta, Jakarta, IndonesiaUniversitas Muhammadiyah Jakarta, Jakarta, IndonesiaUniversitas Muhammadiyah Jakarta, Jakarta, IndonesiaThe purpose of this study was to measure the influence of Instagram and brand image on interest in enrolling in college at Universitas Muhammadiyah Jakarta partially and simultaneously. This research approach uses quantitative research. This study used proportional stratified random sampling with 239 student respondents at SMAS Muhammadiyah 8 Ciputat and SMAN 8 South Tangerang City. The data collection technique was carried out using a questionnaire. The data analysis technique used multiple linear regression tests, namely the F and T-tests. This study found that Instagram and brand image positively and significantly affect interest in enrolling in college at the Universitas Muhammadiyah Jakarta, both partially and simultaneously. In conclusion, all hypotheses are accepted. Kata Kunci: komunikasi bisnis, instagram, citra merek, minat, mendaftar kuliahhttps://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/3172business communicationinstagrambrand imageinterestenrolling in college |
| spellingShingle | Dian Fauzalia Sa'diyah El Adawiyah Tria Patrianti Aminah Swarnawati The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta Kalijaga Journal of Communication business communication brand image interest enrolling in college |
| title | The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta |
| title_full | The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta |
| title_fullStr | The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta |
| title_full_unstemmed | The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta |
| title_short | The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta |
| title_sort | influence of instagram and brand image on college enrolling interest at universitas muhammadiyah jakarta |
| topic | business communication brand image interest enrolling in college |
| url | https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/3172 |
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