Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain
The study delves into the relationship between sustainability, consumer behavior, and leadership styles among students at C3S Business School in Barcelona. It focuses on the impact of ecological consciousness, which refers to environmental awareness and concern, on purchasing decisions and leadershi...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2025-01-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V03_2024_101.pdf |
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| _version_ | 1832582471128973312 |
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| author | Aida MEHRAD Hamza BOUTAMENT Neema GEORGE RWERAMILA Mohammad Hossein TAHRIRI ZANGENEH Meriem BOUZEDIF Rashi SHAH Isaiah NKETIAH |
| author_facet | Aida MEHRAD Hamza BOUTAMENT Neema GEORGE RWERAMILA Mohammad Hossein TAHRIRI ZANGENEH Meriem BOUZEDIF Rashi SHAH Isaiah NKETIAH |
| author_sort | Aida MEHRAD |
| collection | DOAJ |
| description | The study delves into the relationship between sustainability, consumer behavior, and leadership styles among students at C3S Business School in Barcelona. It focuses on the impact of ecological consciousness, which refers to environmental awareness and concern, on purchasing decisions and leadership practices. In the current context, with sustainability increasingly crucial in decision-making, individuals and organizations are reassessing their actions considering ecological concerns. The literature suggests a growing demand for sustainable products driven by heightened environmental awareness among consumers, especially millennials. Despite this trend, there is a noticeable gap between attitudes and behaviors, with many environmentally conscious individuals needing help translating their values into consumer choices. The research uses a qualitative approach, combining semi-structured interviews and online questionnaires. Semi-structured interviews allow in-depth exploration of students' environmental attitudes and behaviors, while online questionnaires provide a broader perspective. This approach was chosen to ensure a comprehensive understanding of how students identify with environmentalism and its impact on consumer behavior. The study categorizes participants into environmentalist and non-environmentalist groups, analyzing their motivations, purchasing behaviors, and the influence of leadership styles on their decisions. Key findings reveal that transformational leadership styles significantly enhance pro-environmental behaviors among students, aligning personal values with sustainable practices. These findings have practical implications for businesses and educational institutions, highlighting the role of leadership in promoting sustainable behaviors. |
| format | Article |
| id | doaj-art-ad811f6321504fecaac0fb80ee4a0fe0 |
| institution | Kabale University |
| issn | 2537-5865 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | The Bucharest University of Economic Studies Publishing House |
| record_format | Article |
| series | Journal of Emerging Trends in Marketing and Management |
| spelling | doaj-art-ad811f6321504fecaac0fb80ee4a0fe02025-01-29T18:04:57ZengThe Bucharest University of Economic Studies Publishing HouseJournal of Emerging Trends in Marketing and Management2537-58652025-01-01I32844Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, SpainAida MEHRAD0Hamza BOUTAMENT1Neema GEORGE RWERAMILA2Mohammad Hossein TAHRIRI ZANGENEH3Meriem BOUZEDIF4Rashi SHAH5Isaiah NKETIAH6C3S Business SchoolC3S Business SchoolC3S Business SchoolC3S Business SchoolC3S Business SchoolC3S Business SchoolC3S Business SchoolThe study delves into the relationship between sustainability, consumer behavior, and leadership styles among students at C3S Business School in Barcelona. It focuses on the impact of ecological consciousness, which refers to environmental awareness and concern, on purchasing decisions and leadership practices. In the current context, with sustainability increasingly crucial in decision-making, individuals and organizations are reassessing their actions considering ecological concerns. The literature suggests a growing demand for sustainable products driven by heightened environmental awareness among consumers, especially millennials. Despite this trend, there is a noticeable gap between attitudes and behaviors, with many environmentally conscious individuals needing help translating their values into consumer choices. The research uses a qualitative approach, combining semi-structured interviews and online questionnaires. Semi-structured interviews allow in-depth exploration of students' environmental attitudes and behaviors, while online questionnaires provide a broader perspective. This approach was chosen to ensure a comprehensive understanding of how students identify with environmentalism and its impact on consumer behavior. The study categorizes participants into environmentalist and non-environmentalist groups, analyzing their motivations, purchasing behaviors, and the influence of leadership styles on their decisions. Key findings reveal that transformational leadership styles significantly enhance pro-environmental behaviors among students, aligning personal values with sustainable practices. These findings have practical implications for businesses and educational institutions, highlighting the role of leadership in promoting sustainable behaviors.https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V03_2024_101.pdfcustomer behaviorenvironmentleadership styles |
| spellingShingle | Aida MEHRAD Hamza BOUTAMENT Neema GEORGE RWERAMILA Mohammad Hossein TAHRIRI ZANGENEH Meriem BOUZEDIF Rashi SHAH Isaiah NKETIAH Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain Journal of Emerging Trends in Marketing and Management customer behavior environment leadership styles |
| title | Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain |
| title_full | Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain |
| title_fullStr | Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain |
| title_full_unstemmed | Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain |
| title_short | Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain |
| title_sort | comparative study on leadership styles and customer behavior environmentalist and non environmentalist students barcelona spain |
| topic | customer behavior environment leadership styles |
| url | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V03_2024_101.pdf |
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