Evolution of public broadcasting: TeleJurnal’s viewership trends and strategic implications for business sustainability
As traditional public broadcasting contends with a more competitive digital environment, Romania’s national broadcaster, Televiziunea Română, confronts crucial questions regarding audience engagement from a business standpoint. This research examines the viewership trends of TeleJurnal, the network’...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2025-06-01
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| Series: | Management şi Marketing |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/mmcks-2025-0008 |
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