Let the Customers Speak Their Hearts Out: The Role of Verbosity and Emotions in Online Viewer-to-Viewer Engagement
This study examines the combined impact of emotions, emojis, and verbosity on online viewer-to-viewer engagement, focusing on their interaction in shaping engagement behaviors. Using sentiment analysis with the Syuzhet package in R Studio and logistic regression on over 15,000 YouTube comments from...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/hbe2/6282833 |
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