Advertising across cultures, where translation is nothing… or everything
This article deals with the concept of 'translation' in the field of advertising, often known as 'copy adaptation.' The different advertising strategies used when adverts are published or broadcast in different countries involve different approaches to the task and the study of t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
ZHAW
2018-07-01
|
| Series: | JoSTrans: The Journal of Specialised Translation |
| Online Access: | https://www.jostrans.org/article/view/7841 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|