Method of assessment of the competition’s level among fitness clubs on the local market

The article describes the author’s method of assessment of the level of competition among fitness clubs on the local market in conditions of limited information about the economic performance of competitors. Reveals the mechanism of defining the boundaries of the local market of the fitness club and...

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Main Author: E. V. Krasnov
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2020-01-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/1293
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author E. V. Krasnov
author_facet E. V. Krasnov
author_sort E. V. Krasnov
collection DOAJ
description The article describes the author’s method of assessment of the level of competition among fitness clubs on the local market in conditions of limited information about the economic performance of competitors. Reveals the mechanism of defining the boundaries of the local market of the fitness club and determine its capacity and structure. Shows the author’s view of possible variants of structure of fitness clubs’ market. Presents the coefficients for calculation the limit value of customers of fitness clubs for different price market segments. The possibility of applying the proposed methodology is illustrated by the example of the fitness club. Demonstrates the necessity of the described methodology for developing the ways ofincreasing the competitiveness offitness clubs based on price and non-price methods.
format Article
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publisher Russian Academy of Entrepreneurship
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series Путеводитель предпринимателя
spelling doaj-art-ac769ab3040e4fc2a8766cef1994a4912025-08-20T02:54:26ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-0103069761292Method of assessment of the competition’s level among fitness clubs on the local marketE. V. Krasnov0Plekhanov RUEThe article describes the author’s method of assessment of the level of competition among fitness clubs on the local market in conditions of limited information about the economic performance of competitors. Reveals the mechanism of defining the boundaries of the local market of the fitness club and determine its capacity and structure. Shows the author’s view of possible variants of structure of fitness clubs’ market. Presents the coefficients for calculation the limit value of customers of fitness clubs for different price market segments. The possibility of applying the proposed methodology is illustrated by the example of the fitness club. Demonstrates the necessity of the described methodology for developing the ways ofincreasing the competitiveness offitness clubs based on price and non-price methods.https://www.pp-mag.ru/jour/article/view/1293the level of competition offitness clubslocal marketstructure offitness clubs’ marketcompetitiveness offitness club
spellingShingle E. V. Krasnov
Method of assessment of the competition’s level among fitness clubs on the local market
Путеводитель предпринимателя
the level of competition offitness clubs
local market
structure offitness clubs’ market
competitiveness offitness club
title Method of assessment of the competition’s level among fitness clubs on the local market
title_full Method of assessment of the competition’s level among fitness clubs on the local market
title_fullStr Method of assessment of the competition’s level among fitness clubs on the local market
title_full_unstemmed Method of assessment of the competition’s level among fitness clubs on the local market
title_short Method of assessment of the competition’s level among fitness clubs on the local market
title_sort method of assessment of the competition s level among fitness clubs on the local market
topic the level of competition offitness clubs
local market
structure offitness clubs’ market
competitiveness offitness club
url https://www.pp-mag.ru/jour/article/view/1293
work_keys_str_mv AT evkrasnov methodofassessmentofthecompetitionslevelamongfitnessclubsonthelocalmarket