Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs
Despite the efforts of the government and managers to promote tourism in the context of the economic downturn, tourism recovery has been slow. Tourist revisit intention is a significant factor in considering tourist loyalty to a destination. This research seeks to investigate the mechanism of touris...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2452239 |
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