Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs
Despite the efforts of the government and managers to promote tourism in the context of the economic downturn, tourism recovery has been slow. Tourist revisit intention is a significant factor in considering tourist loyalty to a destination. This research seeks to investigate the mechanism of touris...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2452239 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841527533633273856 |
|---|---|
| author | Thong Van Pham Tam Duc Le Kim Thoa Dang Thi Thuy Linh Nguyen Thi Nguyen Thao Tran |
| author_facet | Thong Van Pham Tam Duc Le Kim Thoa Dang Thi Thuy Linh Nguyen Thi Nguyen Thao Tran |
| author_sort | Thong Van Pham |
| collection | DOAJ |
| description | Despite the efforts of the government and managers to promote tourism in the context of the economic downturn, tourism recovery has been slow. Tourist revisit intention is a significant factor in considering tourist loyalty to a destination. This research seeks to investigate the mechanism of tourist revisit intention via the impact of eWOM as a substitute for tourism advertisements that have become too familiar and obscure. The cross-sectional research was carried out by convenience sampling with the involvement of 351 visitors in central Vietnam. The study evaluated the measurement model to ensure the suitability of the scales as well as assessed the structural model and tested the proposed hypotheses using SmartPls software. The research results indicated that eWOM significantly impacts tourist engagement (TE) and perceived value (PV), shedding light on tourist motivation (MT), satisfaction (SA), and revisit intention (RE). Notably, trade-offs (TR) related to monetary and non-monetary costs negatively moderate the association between PV and RE. The highlights of this study are the mediating influence of cognitive processes and the moderating influence of trade-offs, shaping RE in the current context. |
| format | Article |
| id | doaj-art-ac759fb3a4284bf68bb3f9f3cf0f468f |
| institution | Kabale University |
| issn | 2331-1975 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-ac759fb3a4284bf68bb3f9f3cf0f468f2025-01-15T14:17:42ZengTaylor & Francis GroupCogent Business & Management2331-19752025-12-0112110.1080/23311975.2025.2452239Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offsThong Van Pham0Tam Duc Le1Kim Thoa Dang Thi2Thuy Linh Nguyen3Thi Nguyen Thao Tran4Thu Duc College of Economics and Technology, Thu Duc, Ho Chi Minh City, VietnamMientrung University of Civil Engineering, Phu Yen Province, VietnamDong A University, Da Nang City, VietnamFPT University, Hanoi, VietnamMientrung University of Civil Engineering, Phu Yen Province, VietnamDespite the efforts of the government and managers to promote tourism in the context of the economic downturn, tourism recovery has been slow. Tourist revisit intention is a significant factor in considering tourist loyalty to a destination. This research seeks to investigate the mechanism of tourist revisit intention via the impact of eWOM as a substitute for tourism advertisements that have become too familiar and obscure. The cross-sectional research was carried out by convenience sampling with the involvement of 351 visitors in central Vietnam. The study evaluated the measurement model to ensure the suitability of the scales as well as assessed the structural model and tested the proposed hypotheses using SmartPls software. The research results indicated that eWOM significantly impacts tourist engagement (TE) and perceived value (PV), shedding light on tourist motivation (MT), satisfaction (SA), and revisit intention (RE). Notably, trade-offs (TR) related to monetary and non-monetary costs negatively moderate the association between PV and RE. The highlights of this study are the mediating influence of cognitive processes and the moderating influence of trade-offs, shaping RE in the current context.https://www.tandfonline.com/doi/10.1080/23311975.2025.2452239Electronic word-of-mouthperceived valuetourist engagementtourist revisit intentiontourist motivationtourist satisfaction |
| spellingShingle | Thong Van Pham Tam Duc Le Kim Thoa Dang Thi Thuy Linh Nguyen Thi Nguyen Thao Tran Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs Cogent Business & Management Electronic word-of-mouth perceived value tourist engagement tourist revisit intention tourist motivation tourist satisfaction |
| title | Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs |
| title_full | Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs |
| title_fullStr | Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs |
| title_full_unstemmed | Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs |
| title_short | Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs |
| title_sort | unveiling the impacts of ewom on tourist revisit intention from a cognitive perspective the moderating role of trade offs |
| topic | Electronic word-of-mouth perceived value tourist engagement tourist revisit intention tourist motivation tourist satisfaction |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2025.2452239 |
| work_keys_str_mv | AT thongvanpham unveilingtheimpactsofewomontouristrevisitintentionfromacognitiveperspectivethemoderatingroleoftradeoffs AT tamducle unveilingtheimpactsofewomontouristrevisitintentionfromacognitiveperspectivethemoderatingroleoftradeoffs AT kimthoadangthi unveilingtheimpactsofewomontouristrevisitintentionfromacognitiveperspectivethemoderatingroleoftradeoffs AT thuylinhnguyen unveilingtheimpactsofewomontouristrevisitintentionfromacognitiveperspectivethemoderatingroleoftradeoffs AT thinguyenthaotran unveilingtheimpactsofewomontouristrevisitintentionfromacognitiveperspectivethemoderatingroleoftradeoffs |