The Influence of Customer Perceived Restaurant Innovativeness (CPRI) of Meatball Restaurants on Brand Love and Brand Loyalty

The Influence of Customer Perceived Restaurant Innovativeness (CPRI) of Meatball Restaurants on Brand Love and Brand Loyalty

The highly competitive landscape among food and beverage entrepreneurs in Indonesia compels brands to compete aggressively to attract and retain customers. Innovations in service are crucial to capturing consumer interest and maintaining their loyalty. Investigating whether innovations appeal to co...

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Bibliographic Details
Main Authors: Qorina Firkiana, Kurniawati Kurniawati, Yolanda Masnita
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-11-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Customer Perceived Restaurant Innovativeness, Brand Love, Brand Loyalty, Local Food Restaurants, Consumer-Brand Relationship
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5619
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