HACKATHON – AN INNOVATION AND PROMOTION TOOL IN MARKETING
In the current competitive environment, it is especially important for companies to make increased efforts to stand out and find new ways to connect with consumers. The marketing hackathon is one of the latest solutions to this challenge. The hackathon represents the appropriate space for stimulatin...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University Publishing House
2025-05-01
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| Series: | Challenges of the Knowledge Society |
| Subjects: | |
| Online Access: | https://cks.univnt.ro/download/cks_2025_articles%252F5_CKS_2025_ECONOMIC_SCIENCES%252FCKS_2025_ECONOMIC_SCIENCES_007.pdf |
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