Factors of collective reputation of the Italian PDO wines: An analysis on central Italy
As many research studies confirm, the importance of collective reputation is increasing, especially in the agro-food chain. Currently, the reputation of firms and brands is the main key driver for companies׳ competitiveness and success in modern markets. This paper empirically investigates the deter...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2014-12-01
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| Series: | Wine Economics and Policy |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977414000301 |
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| author | Andrea Marchini Chiara Riganelli Francesco Diotallevi Chiara Paffarini |
| author_facet | Andrea Marchini Chiara Riganelli Francesco Diotallevi Chiara Paffarini |
| author_sort | Andrea Marchini |
| collection | DOAJ |
| description | As many research studies confirm, the importance of collective reputation is increasing, especially in the agro-food chain. Currently, the reputation of firms and brands is the main key driver for companies׳ competitiveness and success in modern markets.
This paper empirically investigates the determinants of reputation of PDO wines in Central Italy. In particular, it uses the qualitative assessment expressed by the National Association of Sommeliers and proposes a synthetic indicator of reputation. By using different statistical sources, we also evaluate the impact of some variables on the reputation levels of individual PDO areas. We looked at the structural characteristics of the designation (number of producers, age of the designation, etc.), the minimum quality standards, and the characteristics of the economic vitality of the territories. The study aims to contribute to the debate on the role of the quality proposed by firms and reputation built over time. |
| format | Article |
| id | doaj-art-ac5d5c8328124f49b04fcc94ac623ede |
| institution | DOAJ |
| issn | 2212-9774 |
| language | English |
| publishDate | 2014-12-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj-art-ac5d5c8328124f49b04fcc94ac623ede2025-08-20T02:54:43ZengFirenze University PressWine Economics and Policy2212-97742014-12-013212713710.1016/j.wep.2014.12.003Factors of collective reputation of the Italian PDO wines: An analysis on central ItalyAndrea Marchini0Chiara Riganelli1Francesco Diotallevi2Chiara Paffarini3Dipartimento di Scienze Agraria, Alimentari e Ambientali (DSA3), ItalyEconomics at the University of Perugia, ItalyAgriculture and Resource Economics at the University of Perugia, ItalyAgriculture and Resource Economics at the University of Perugia, ItalyAs many research studies confirm, the importance of collective reputation is increasing, especially in the agro-food chain. Currently, the reputation of firms and brands is the main key driver for companies׳ competitiveness and success in modern markets. This paper empirically investigates the determinants of reputation of PDO wines in Central Italy. In particular, it uses the qualitative assessment expressed by the National Association of Sommeliers and proposes a synthetic indicator of reputation. By using different statistical sources, we also evaluate the impact of some variables on the reputation levels of individual PDO areas. We looked at the structural characteristics of the designation (number of producers, age of the designation, etc.), the minimum quality standards, and the characteristics of the economic vitality of the territories. The study aims to contribute to the debate on the role of the quality proposed by firms and reputation built over time.http://www.sciencedirect.com/science/article/pii/S2212977414000301Collective reputationDOC winesOrdered logitItalian wines |
| spellingShingle | Andrea Marchini Chiara Riganelli Francesco Diotallevi Chiara Paffarini Factors of collective reputation of the Italian PDO wines: An analysis on central Italy Wine Economics and Policy Collective reputation DOC wines Ordered logit Italian wines |
| title | Factors of collective reputation of the Italian PDO wines: An analysis on central Italy |
| title_full | Factors of collective reputation of the Italian PDO wines: An analysis on central Italy |
| title_fullStr | Factors of collective reputation of the Italian PDO wines: An analysis on central Italy |
| title_full_unstemmed | Factors of collective reputation of the Italian PDO wines: An analysis on central Italy |
| title_short | Factors of collective reputation of the Italian PDO wines: An analysis on central Italy |
| title_sort | factors of collective reputation of the italian pdo wines an analysis on central italy |
| topic | Collective reputation DOC wines Ordered logit Italian wines |
| url | http://www.sciencedirect.com/science/article/pii/S2212977414000301 |
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