Retail sector in the Republic of Moldova as a study framework
Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. Retail marketing is application of marketing functions in distribution of goods to the customers. Organized retail is not just selling o...
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| Format: | Article |
| Language: | English |
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Free International University of Moldova
2022-05-01
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| Series: | EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences |
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| Online Access: | https://ibn.idsi.md/ro/vizualizare_articol/160081 |
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| _version_ | 1841543418525777920 |
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| author | ROBU Elena |
| author_facet | ROBU Elena |
| author_sort | ROBU Elena |
| collection | DOAJ |
| description | Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. Retail marketing is application of marketing functions in distribution of goods to the customers. Organized retail is not just selling of goods, it embraces activities of marketing like grading packing, promotion and advertisements and show casing variety of goods, at reasonable price with offers like discount, credit. Retail Marketing provides convenience, comfort in shopping in place or medium that is convenient to the consumer. Retail and marketing are two different concepts, whereas retail is selling in small desired quantity to the people, marketing includes set of functions like transportation banking, insurance, warehousing and promotion. The main purpose is to deliver the goods to the people that can result in customer satisfaction. |
| format | Article |
| id | doaj-art-ac577d0ce9904189a343e7ae7bf4674c |
| institution | Kabale University |
| issn | 2587-344X |
| language | English |
| publishDate | 2022-05-01 |
| publisher | Free International University of Moldova |
| record_format | Article |
| series | EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences |
| spelling | doaj-art-ac577d0ce9904189a343e7ae7bf4674c2025-01-13T12:19:55ZengFree International University of MoldovaEcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences2587-344X2022-05-011-252432https://doi.org/10.54481/ecosoen.2022.1-2.03Retail sector in the Republic of Moldova as a study frameworkROBU Elena0https://orcid.org/0000-0002-3815-8976Free International University of Moldova, Chisinau Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. Retail marketing is application of marketing functions in distribution of goods to the customers. Organized retail is not just selling of goods, it embraces activities of marketing like grading packing, promotion and advertisements and show casing variety of goods, at reasonable price with offers like discount, credit. Retail Marketing provides convenience, comfort in shopping in place or medium that is convenient to the consumer. Retail and marketing are two different concepts, whereas retail is selling in small desired quantity to the people, marketing includes set of functions like transportation banking, insurance, warehousing and promotion. The main purpose is to deliver the goods to the people that can result in customer satisfaction. https://ibn.idsi.md/ro/vizualizare_articol/160081retailretail marketingretail marketing mixconsumer |
| spellingShingle | ROBU Elena Retail sector in the Republic of Moldova as a study framework EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences retail retail marketing retail marketing mix consumer |
| title | Retail sector in the Republic of Moldova as a study framework |
| title_full | Retail sector in the Republic of Moldova as a study framework |
| title_fullStr | Retail sector in the Republic of Moldova as a study framework |
| title_full_unstemmed | Retail sector in the Republic of Moldova as a study framework |
| title_short | Retail sector in the Republic of Moldova as a study framework |
| title_sort | retail sector in the republic of moldova as a study framework |
| topic | retail retail marketing retail marketing mix consumer |
| url | https://ibn.idsi.md/ro/vizualizare_articol/160081 |
| work_keys_str_mv | AT robuelena retailsectorintherepublicofmoldovaasastudyframework |