Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qual...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2015-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123035866005 |
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| _version_ | 1825207359971000320 |
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| author | Maribel Carvalho Suarez Leticia Moreira Casotti |
| author_facet | Maribel Carvalho Suarez Leticia Moreira Casotti |
| author_sort | Maribel Carvalho Suarez |
| collection | DOAJ |
| description | In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qualitative approach, based on the itinerary method this paper investigates how the meanings related to the purchase of a car help shape relationships within the family, when investigating consumption. Based on inte rviews and observations with several members of ten São Paulo families, this study highlights the cars as artifacts able to demarcate family values and hierarchies, it acts as an important "educational" and transition tool to adult life of the children. |
| format | Article |
| id | doaj-art-ac563a317ed149a0956f6bac54b31922 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2015-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-ac563a317ed149a0956f6bac54b319222025-02-06T23:39:30ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2015-01-0112287109Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household PerspectiveMaribel Carvalho SuarezLeticia Moreira CasottiIn consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qualitative approach, based on the itinerary method this paper investigates how the meanings related to the purchase of a car help shape relationships within the family, when investigating consumption. Based on inte rviews and observations with several members of ten São Paulo families, this study highlights the cars as artifacts able to demarcate family values and hierarchies, it acts as an important "educational" and transition tool to adult life of the children.http://www.redalyc.org/articulo.oa?id=123035866005consumer behavior familiescarsqualitative research |
| spellingShingle | Maribel Carvalho Suarez Leticia Moreira Casotti Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective BBR: Brazilian Business Review consumer behavior families cars qualitative research |
| title | Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective |
| title_full | Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective |
| title_fullStr | Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective |
| title_full_unstemmed | Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective |
| title_short | Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective |
| title_sort | transcending individual approach of consumption an investigation of automobile meanings by the household perspective |
| topic | consumer behavior families cars qualitative research |
| url | http://www.redalyc.org/articulo.oa?id=123035866005 |
| work_keys_str_mv | AT maribelcarvalhosuarez transcendingindividualapproachofconsumptionaninvestigationofautomobilemeaningsbythehouseholdperspective AT leticiamoreiracasotti transcendingindividualapproachofconsumptionaninvestigationofautomobilemeaningsbythehouseholdperspective |